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subject: Technologies You Need to Use on Your Website [print this page]


Technologies You Need to Use on Your Website

Yet customers notice if you're skimping on your website design, and like it or not, they will judge you on it. Here are some technologies that customers simply expect will be incorporated into your website in this era of the web.

1. Flash technology

This technology has freed websites all over the world from the constraints of boring static sites. If you've ever seen one of those very professional-looking websites with an animation or video that plays as the page loads or with moving banners and spiffy menu designs, chances are good that Flash technology was used to build it.

The possibilities that are opened up through Flash are numerous, and a skilled web development professional can tell you which are appropriate for your site, depending on your needs and business niche. You could have just an introduction page in Flash to create an initial good impression on your customer, or you could choose to have your whole site built in Flash for a truly impressive user experience. Either way, if your entire site is static, customers won't be easily impressed.

2. Ecommerce system

If you don't offer products for sale online, it may be worth considering carefully if it would be profitable to do so. Business owners have started to find that doing so opens up the possibilities of marketing to billions of customers who would otherwise be out of reach.

Even if you don't want to deal with shipping hassles, you may be able to offer gift cards online, for example, and this sort of offering can bring in a surprising amount of income if your business is well-known.

3. Social networking

In the eyes of consumers, the only companies who don't have a web presence on social networks are the ones who either don't care about customers or aren't very trustworthy. After all, why wouldn't a company choose to use free and low-cost technology to advertise very effectively, build trust, and communicate?

You don't have to start off with a bang, either; a presence on just one site can be better than nothing at all, as long as you continue to update that social media profile on a regular basis, interact with customers, and manage your brand.

4. SEO techniques

While not the same as the other technologies listed here, if your website isn't using these technologies, you're missing out on potentially thousands of people who are looking for the exact services or products you're offering and seeking a provider of solutions in your area.

Unlike South Jersey Web Design, numerous web design companies have failed to keep up with progress in web technologies. If you need any technologies incorporated into your website, contact us and our fully-trained technical web development experts can help you update your website!




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