subject: Promoting Your Business on Facebook [print this page] Promoting Your Business on Facebook Promoting Your Business on Facebook
A free and effective way to promote your business is using Facebook. A social network and especially Facebook is a powerful tool for online and off-line entrepreneurs. Both large and small businesses use these pages to build a long lasting relationship with customers since there are a lot of promotional techniques to use, that are both versatile and effective.
Use Facebook Ads
The best thing about Facebook ads is their cost. They are extremely cheaper compared to other ad networks such as Google Adsense. You can either choose to promote your business website or your business fanpage with facebook ads. However, you should keep in mind that it is a lot easier to keep a customer with your fanpage, since he will most probably become a fan of your page.
Personal Network: Invite your Friends
Build a strong personal profile and add as many friends as you can. Then invite them to become fans of your business page. A personal invitation is always more welcome. Do not hesitate to remind them, since many of your friends are willing to join your page but neglect to.
Fill your Business Facebook Page with Lots of Information
Make your business page look rich and professional. The more you fill your page, the better and more interesting it looks. Update regularly to ensure that when your fan visits your page again, he will find there something new.
Connect Your Facebook Page to Your Website or Blog
You should definitely link your website to your Facebook fanpage and the other way round. Also, try to put as much effort to your fanpage as you do for your website. It is of equal importance to maintain your fans since a large proportion of your customers will come from Facebook.
Use Facebook Software
There are available tools such as the Facebook Fan Viralizer that can help you enhance your Facebook promotion campaigns. Their price is rather low compared to the benefits they can bring to a beginner who is serious in starting a new business and a professional who needs to expand it even further.
Give Your Fans and Customers Useful and Free Things
People like receiving free things. If you are low on your budget, try to create something relevant to your business and give away for free. A golden rule is never to give out advertising material only. Give your fans something useful that will make them appreciate your offer and trust you.
For example if you lack good writing skills, use an ebook creator to easily create an ebook related to your business. Make it simple and fun, people will love it and you will build reputation.
