subject: How To Measure Your Advertising Results [print this page] How To Measure Your Advertising Results How To Measure Your Advertising Results
If you're at a loss for words when it comes to tracking your advertising results and figuring out which calls your customer care executives have successfully managed to convert and which calls they've failed to convert, then you should definitely turn to call tracking. This baby could be your best friend and most important tool in fact it could be your weapon when it comes to marketing strategies!
Eye Opener
Anyone who doesn't know the benefits of call tracking, are surprised when they are first initiated into it! It is an eye-opener for them and they can figure out exactly what they're doing wrong and more importantly, what they should be doing in order to court more clients!
What is astounding when you are venturing into the territory of ad tracking is the sheer number of leads you get. You figure out which areas you should be investing your money in and which areas you should skip because that is not where your target market is. Call tracking gives you that advantage and in turn, your business flourishes.
You can save money on your Ad campaigns and instead use it to give freebies or run promotional campaigns in areas where you are likely to find your customer base strong. It is surprising how specific your results can be you can find out which states, which area of the country and even, which ZIP code you should be concentrating on!
You can run several advertisement and marketing experiments using this service too. In fact, a lot of large firms which have the means to carry out these experiments are already actively using call tracking as a tool to do just this.
They increase the price of their products in a certain area, change the movie star appearing on their billboards or simply change the format of their advertisements. In order to find out the impact this has on people, they use call tracking or ad tracking.
Productivity Perks
Call tracking also enables you to increase the productivity of your call centers without, of course, decreasing the level of customer service you provide to your clients. Your agents, with the help of call tracking are able to effectively handle your client's queries and their complaints because they know how to go about things.
This is because call tracking records each conversation your clients have with your agents, as a result of which you can find out exactly what your client wants and exactly where your agents are falling short of what is expected of them! They can then rectify this.
Tracking phone numbers of clients who call after hours or hang up before their call is answered is also another way to use this unique feature. The next day, you can surprise your client by calling them and apologizing for not answering their call! That should impress them significantly and then, you can proceed to deal with their queries or court them accordingly! So use call tracking it's a multifaceted tool!
