subject: What Comes After Website Design [print this page] What Comes After Website Design What Comes After Website Design
Many businesses think that once their website is designed, that is it - it is up on the internet and ready to get visitors.
This is a common misunderstanding. Most people that are not involved with web marketing will not quite understand that there is actually a lot more work needed after the site is up and ready to get visitors.
Getting a website designed is step 1, getting it up and visible on the internet is step 2.
Website designers will produce a website for you, but you then need to get the website visible on the internet. As there are billions of websites on the internet, you need to ensure that yours is coming up for the kind of phrases that you want to be found for.
This is called search engine optimisation and is a completely separate service that many people do not really understand.
Search engine optimisation is all about getting other websites to link to you, the more sites that link to you the higher up on search engines you will appear.
If you are in a competitive industry and have a lot of competitors, the more links you have (that are from relevant websites relating to your business and service) the higher up than your competitors you will appear.
SEO (search engine optimisation) can take time to do depending on the competitive nature of your industry. The more competitors you have, the more work will need to be done in order to bring your website above theirs.
Many businesses ask the question 'what is SEO'? There are a number of things that can be done in order to raise your web presence:
Getting listed on directories
Getting topical article submitted
Do some on-line PR
Put useful information on your website
Exchange links with some high profile companies
Search engines look at a variety of things in order to determine you position, so it is a case of doing work on an on-going basis (as your competitors will probably be doing so). The more work that is done on your website, the more visible it will become on the internet and as a result the more visitors it will receive.
