subject: Why You Should Absolutely Stop Promoting Your Business! [print this page] Why You Should Absolutely Stop Promoting Your Business!
You heard me, you read it correctly! Desist from promoting your business. How many times a day do you go on the net and see ad after ad full of empty promises. You just shake your head and go on about your business totally discarding that you even saw those kinds of ads. I know I get so sick of flashy, big promise making, ads. Who do they think they are kidding? I can't seem to take those seriously.
In other words, you see an ad that doesn't appear to be promising the world and seems to have that down home appeal. You immediately go see and see a live person's site with practical information tha appeals to you. Wow the entire story about where they are from, how they got started, their family life, it's all there in black and white. This instantly puts this person apart from all most of the hype you usually see. You continue on and they have a real phone number where you can actually reach them! Now you are getting really excited. You just don't see this kind of access to people these days.
You now have access to someone has spent the time to learned the methods. They have hit the gold mine of network marketing it's not the most costly ads about their business, no, they have been educated to BRAND themselves online. It's not all about the business, well it is a little bit but take a look at this scenario:
You go into a car dealership, immediately a guy walks up and gives you a 30 second commercial and you're there waiting for someone to scream "Cut!" And in the back of your mind you think OMG, not another pushy salesman. You absolutely can't abide a pushy salesman; don't worry you are not alone with this feeling!
Try this scenario instead; you enter into into the exact same dealership, and a nice young sales person, person walks up and asks you how you are and looks down at your 2 year old child who is just standing there waiting for some attention, and tells her how beautiful she looks today. See what I am getting at? The sales person is not trying to put me into the first car we see? The sales person then proceeds to inquire you if you're from around here and then tells you where he lives. A finally they get around to asking|finally he asks}}}} how he can be of service for you. By this time you are relaxed and ready to see what they have to offer.
Now, evaluate the two situations. Which would you prefer to purchase from? The pushy loud mouth, or the guy that first made a connection to you?
It's all about the almighty sales dollar. We forget that it's not the business that sells, it is YOU. So the trick is to promote YOU instead of the business.
Establishing a connection with your potential clients, partners or buyers first is crucial to success. Building integrity before the sale will be very important to closing the sale. Display to them who YOU are. Then the business will be there.
Be honest and see what happens! It will never hurt to be honest and will be very, very profitable.
