subject: Tips to make your copy more believable and increases the trust factor [print this page] Tips to make your copy more believable and increases the trust factor
Copywriting is definitely not a new phenomenon. It exists all over the place, from advertisements in the newspapers, and even in websites for direct marketing purposes. What does great copywriting entail? How can you create copy that makes people willing to part with their money? One thing's for sure and that's that you can't create good copy unless you familiarize yourself with your product.
In this article we will be discussing a few effective copywriting tips that will help you on the long run.
Don't overdo it when it comes to putting hype into your ads or sales letters. Putting in too much hype can take away from the credibility of you and your product. If you have a quality product, it can be sold mainly be listing the actual benefits. It's better to honestly explain to your prospects how your product can help them rather than bragging how great it is. All sales copy uses some hype, but make sure you also give people real information they can use. People read sales copy in order to learn facts that will help them decide if they want to buy it. If you talk to people as if you are simply explaining something to them in a reasonable way, they will be open to your offer.
Another mistake some copywriters make is using too many bold headlines and italics in their copy. Use it only when you have to make a really strong point. But don't overdo it. When used too much, it has a phony look. You certainly don't want your copy to have this effect. Focus on giving people some helpful facts and stick to the truth. If your copy is too hard on the eyes or brains of your readers, you'll lose them.
All copy you write should be tested. For best results, test as many parts of your copy as you can think of, such as font colors, headlines and the way you describe products. Try changing various parts of your copy and see what effect this has on your conversions. You may be surprised what a difference changing several words can make. That is why experts will always tell you to split test your copy. By split testing two copies against each other, you'll be able to find one that gives you more optimized results. To accurately test your copy, you have to test different parts of it. First test the headline, then the sub headlines, then the other parts of the copy. You want to know how every element in your copy is performing, so you have to test everything. The performance of your copy ultimately depends on how well suited it is for your readers or targeted prospects. And the only way to do that is to test it out in the open.
An important copywriting rule is to be specific in your approach. You should use this in all of your copy, from the headline to the sub headlines to the entire body. Generalities don't tell people what they want to know about a product. If you are offering people a solution, you have to provide them with a detailed explanation that they can understand.
This will increase your credibility and make people believe what you are saying. Unless there's a good reason to do otherwise, you should avoid vagueness and provide specifics about your subject.
All in all do not let the golden opportunity slip away. Take time to write good quality sales copy and you'll be rewarded with a boost in profits. After all, if you're selling a product, it all comes down to bringing in the profits.
