subject: How to show the cutomers that your product is not only good but it really works [print this page] How to show the cutomers that your product is not only good but it really works
Good copywriting is all about using the power of your words to hold a customer's attention. If you hope to succeed in Internet marketing, it's a skill that you need to spend time perfecting. Many factors must be considered in order to get the best results from your copy. Let us look at some of the tips which you can use to help your conversations.
Don't point the spotlight on yourself when writing your copy. Always remember to focus on your prospects, as they are the people you are promoting to. You could be the best in your industry and be many other things, but what your potential customers care about is your product and how it's going to solve their problem. Their concern is how this is relevant to them. You won't be impressing people by telling them about your personal success story, you'll be turning them off. It's essential that your copy does not have too many "I's" when it should be full of "you's." You are only helping your competition if your sales page talks mainly about yourself. Tell them as soon as possible what your offer will do for them. Keep in mind that all of your copy should be primarily about your audience.
One thing you always have to do with your copy is test it. The more elements of your copy that you test, whether it's the color of your text, the headline or the way you end it, the better your results will be. Experiment with different headlines and tweak your copy to see how the conversions increase.
Just shifting, adding or subtracting a word or two can make all the difference in your results. For this reason, split testing copy is something done by professional copywriters. If you have two copies and you want to know which gives better results, you simply split test them against each other. Remember when you're testing your copy that you want to test various parts of it. For example, you can test headlines, the first paragraph and other parts of the page. Ideally, you want to know how well every part of the copy is performing, so test as many elements as you can.
The performance of your copy ultimately depends on how well suited it is for your readers or targeted prospects. Testing it as thoroughly as possible is the only way to find out it you're on the right track.
There's always been a debate about whether short copy is better than long copy or vice versa. From various research we have seen that a long copy always outclasses a short one but the decision is up to you. The need for all the information on a product before buying is what makes a long copy better. But a short copy can be good for those individuals who don't want to go through the hassle. Having your prospect aware of all the benefits of your product is key and this is what copywriting expresses. While this art takes some time to really be easy for you it is also a reality.
