subject: UK Advertising Agencies [print this page] UK Advertising Agencies UK Advertising Agencies
Advertising agencies come in all sizes, from small agencies that have maybe 2 or 3 people working for them; up to global advertising companies that work for blue chip brands such as GSK and Motorola.
The span of advertising is quite wide covering a wide range of advertising mediums. With the growth of the internet, on-line advertising has taken more of a lead for many businesses as they seek to dominate the world of the web.
Traditional advertising still plays a big part within the world of marketing and advertising covering some of the following areas:
Online Advertising
As the internet has grown, more and more companies are conducting on-line advertising campaigns which are either themed or just based around their products/services. Popular sites to advertise on would be Youtube, Facebook and other high traffic websites.
Newspaper Advertising
This is still a very popular form of advertising (despite the growth of on-line advertising) which is quite targeted. As certain people do buy certain newspapers/magazines targeting a certain audience can be quite simple.
TV Advertising
We are all aware of the sort of TV adverts that there are; these are very cleverly put together and aired - so as to target certain social groups to sell concepts, services and products to. Daytime TV adverts are aimed at stay at home parents or older people, evening adverts are aimed at young professionals etc.
Outdoor Advertising
Whether you are driving through a city, or walking through a town, advertising is all around you from billboards, advertising banners marketing products and services 24/7.
Advertising companies do come in all shapes and sizes so depending on what you are looking for (a targeted local approach or a global advertising campaign) would determine the type of advertising company that would be suited.
Is Advertising Expensive?
This is again, another popular question and the answer would really depend on the sort of advertising that you are considering. All forms of advertising are different and as such would be priced differently. On-line advertising is fairly cheap in comparison to TV advertising - however advertising agencies are well positioned to be able to advise and direct with regards to the right form of advertising to suit you and your product.
