subject: Nokia and Yahoo! Partner to Increase Brand Recognition [print this page] Nokia and Yahoo! Partner to Increase Brand Recognition
Nokia and Yahoo just announced a unique partnership that will create cross-platform opportunities for both companies. Starting this summer, Yahoo will become the global provider of Nokia's Ovi e-mail and messaging service, available on all Nokia devices. In turn, Nokia will power Yahoo's popular maps service both online and on all of the phone supplier's mobile devices. This deal is smart Yahoo will be better equipped to compete in the navigation market, and Nokia can focus on capturing enterprise and business-oriented professionals in the United States.
This isn't Nokia's first attempt to bolster its image in the U.S. In 2009, the phone provider struck separate deals with Microsoft and Intel to provide each company's products on Nokia devices. Through these deals, Nokia is able to offer devices with a variety of software, allowing customers specifically those with enterprise and business needs greater options and accessibility.
The Yahoo deal is another way Nokia is attempting to bring their brand to the forefront by offering specialized options for customers. Nokia's deal with Microsoft was to put Office products on certain Nokia models, fully bringing products like Word and Excel to mobile devices. Seeing as nearly 48 percent of smartphone owners use their device for business purposes, targeting those users with enterprise features is a good strategy for Nokia to potentially capture a large audience in a short amount of time. This strategy will put them in competition with RIM currently the most popular smartphone OS in the U.S.
The new partnership, designed to build off of each company's strengths in tech and mobile, is also an attempt to give Yahoo a boost in mobile and online navigation. In both areas, Yahoo Maps is trumped by competitors Google Maps and MapQuest.
To read more about the Nokia and Yahoo! partnership, visit Sparxoo.com.
