subject: Choosing An Exhibition Stand Design Agency [print this page] Choosing An Exhibition Stand Design Agency
Exhibitions are still a major part of the marketing portfolio despite the decreasing numbers of exhibitions and events.
If you are planning to attend an event in the UK (or overseas) there are certain things that you need to consider before approaching a stand designer.
1/ Decide on what sort of stand that you are going to use.
Depending on the type of event you are due to attend, would determine what sort of stand you should go for.
If you are due to attend a small conference then it may be best getting a banner stand or pop up stand. If you are due to attend a major event, then maybe a modular or custom built stand would be best.
There are a few different types' of exhibition stand available, so choosing the appropriate one for your event is important.
2/ Decide on a budget.
It is very easy to get carried away with exhibitions and events, and prices can quickly spiral; so ring-fencing a budget for the stand, accessories and promotional items/literature is important if you want to keep control over the costs.
All stand designers charge different prices (as there is no set cost) for stand design/supply, so it is wise to shop around to get the best deal.
3/ Look at experience.
All designers will have worked with different clients; it is advised to work with a designer that does have experience in your industry. This makes the design more relevant to the audience.
4/ Choose a local designer.
Even in the world of the internet it is advised to work with a local stand designer. Many designers will shy away from meeting (as it does take up their time) but if you are spending a lot of money with a designer, then you want to ensure that they are the right one for the job, but also have a good grasp over your company/sector and objectives.
There are hundreds of exhibition stand designers around the UK - so finding one that is local; that understands your industry and is priced right could be very time consuming.
It is advised to use a price comparison site in order to quickly get quotes from local designers
