subject: Creating Community with Web 2.0 Chiropractic Marketing [print this page] Creating Community with Web 2.0 Chiropractic Marketing
When the internet made its debut more than a decade ago, it established itself as a major information source. Then in the last five years, a new web developed. Known as Web 2.0, this new internet was now interactive, able to combine an array of applications and focused on creating communities. The world's most powerful source for information had transformed into the planet's most powerful tool for collaborative communication, allowing chiropractors to expand their reach, grow their patient-base and develop their financial health.
Creation of Your Community
For local business owners like chiropractors, Web 2.0 has become a potent force in the creation of individual communities and in expanding their reach with their geographic region. For various service providers, the ability to utilize various types of interactive information resources such as reviews, blogs and eBooks has gone a long way to create trust, credibility and long-lasting connections with new clients. With Web 2.0, once someone becomes a member of a business owner's community they may stay connected through a variety of features, including auto-responders, RSS feeds, newsletters and much more.
Creation of Trust
As chiropractors share information about their services or products, offer answers and insights online to related health topics and provide various free resources and links, they have begun to develop a public presence that encourages trust. In this way, Web 2.0 can not only enhance a doctor of chiropractic's presence locally, they can define it and become a daily positive presence in the lives of the public.
Getting More New Patients and Business
Perhaps the one thing that stops someone from using your chiropractic services is a lack of trust. With Web 2.0, chiropractors can foster trust and credibility by communicating with and offering helpful information to potential new patients. And, as new features are added, search engine rankings rise and a doctor's practice can start to come to the forefront. Interactive social networking, publishing and multimedia tools peppered with links, specific words and phrase and images can all help a site and chiropractic practice get recognized by Google, Yahoo and other search engines.
Web 2.0 is about connecting with people, becoming a collaborative resource and developing public confidence in your business or company. It has quickly become the post powerful public relations tool on the earth.
