subject: Web 2.0 Chiropractic Marketing Gets New Patients [print this page] Web 2.0 Chiropractic Marketing Gets New Patients
The internet has developed quickly from Web 1.0, which was all about getting information, to Web 2.0, which is all about interaction, networking and creating communities. When chiropractic practices use this powerful tool effectively, the effect is more word-of-mouth, greater visibility and credibility and more new patients through the doors.
Social Networking and Community
Twitter, Facebook, LinkedIn and many more sites have become connectors and community creators on the internet. These sites, along with other web-based community sites, have made Web 2.0 extremely active and potent.
One hallmark of Web 2.0 is the ability of users to utilize a vast array of applications simultaneously. User designed and highly personalized sites using Web 2.0 are known for being highly collaborative, allowing visitors and members of the community to contribute to a site's content.
Reviews, Blogs, Videos and More
One of the most effective aspects of Web 2.0 is its use of reviews. If a chiropractor is connected to the internet these days, they can gain credibility amongst potential new patients by the writing and posting of customer reviews about their business.
Another element of the new internet is the utilization of blogs to through which a business can provide useful and informative articles. Blogs that instruct and inform can connect with the community, maintaining interest and providing an ongoing forum for the sharing of ideas, questions and resources.
The use of media such as video, Flash and audio and the incorporation of other sites are all a part of what has become a highly interactive web-based presence. RSS feeds, live streaming of events and real-time updating of data, stats and status are all a part of what Web 2.0 a highly effective communication tool.
Search Engine Optimization
All of theses aspects, all of these connections and all of the information, which is search engine optimized (SEO), drive search engine ratings and help practices get prominently displayed in search engine results. With that a business can garner even more hits and more popularity and develop connections with more potential patients.
Building Up Your Chiropractic Practice
The result of exploiting the various potent elements and attributes of Web 2.0 is substantial practice growth and wealth development. The reason for this is partly due to how the new web can enhance search engine rankings when used effectively. Additionally, the ability to create trust through communication and the sharing of information has greatly influenced how potential new patients perceive a chiropractic practice, making them more likely to purchase their products and services.
