subject: Solid and True SEO Tactics That Still Work [print this page] Solid and True SEO Tactics That Still Work
Keyword research happens to be the backbone of your SEO efforts. The thing about keywords is that you have to find the 'correct' keywords to go after in your particular market. High search volume plus low competition is the most common suggestion made in this area. The theory sounds pretty straightforward, and it's really not hard, but there are so many people who fail on this part. You can help yourself in this department if you employ a keyword research tool that does the job right. You'll find some debate among marketers over keyword research software, but Google's Keyword tool is widely recognized as being a competent tool to use. At first blush it may look intimidating, but don't be fooled because it's easy to use. Another excellent, but different, tool belongs to Word Tracker, and that has been around for a long time. So of course it all depends on you, your budget, and what you are comfortable with.
Titles are a powerful tool in successfully optimizing your site. Yes, your page's titles play a major role in your sites ranking. A large emphasis on titles by the search engines makes this the ideal place to use your main keywords. Since search engines use these keywords to determine rank, the titles directly affect what users will see. With a strong title, your site will rank higher. One false belief about titles is that the company name is all they need to use. A short and meaningful title with the main keyword will get you the best results. And as always, you'll want to keep building anchor text backlinks.
Remember to add fresh content to your site on a regular basis. Search engines are looking for the most relevant information and consistent updates help tell them that your site contains just that. So the best way to stay relevant according to search engines is through consistent updates. Building up your site's authority in the niche with regular updates will increase your search rank. Another benefit to updating your content is that you will gain repeat visitors. In conclusion, search engine optimization can be seen as a strong skill that allows you to get high quality traffic on targeted topics. It's critically important to choose the best and right keywords, and do make sure you don't use Flash anywhere. Also, doing things the right way will establish trust from others in you, as well.
