subject: Enhance your business with a video [print this page] Enhance your business with a video Enhance your business with a video
One of the the best marketing best practice involves the use of relevant videos for the corporate website.
Marketers are adapting to the notion that the website is but an expensive brochure. In fact the website and the use of cleverly crafted videos can work wonders where advertising is concerned.
If a picture can say a thousand words, a video can probably speak a lot more.
A video can quickly explain product features, can offer a good overview of the business, and explain complex terms and concepts effortlessly. A video also the ability to translate lengthy texts into moving animations, and captivating graphical images.
One other key benefit of having a video is that the video may become viral on cyberworld. This means that your video your products or services, or your message, can be quickly, cheaply, and effectively be seen by a lot of people within the shortest period of time.
There is also another advantage in using video: 'engagement'. A video may be shared by the viewers on Facebook, Twitter, LinkedIn, and other popular social media sites with their contacts and friends. This means that the original investment spent to create a video is now generating a return many times more.
And if you are still not convinced, remember that YouTube is the world's top 2 search engine in the world and had over 220 million videos views daily.
Give your company a voice and an identity, and not just flat picture images. Turn your otherwise boring website into one that has richer media content. Make videos a part of your corporate communicaton strategy to give it a voice that will adequately communicate your ideas and philosophies. Use the videos to inform, persuade, convince, explain, demonstrate, educate, and sell.
One good example of how videos are used is by tengatango.com - a Japanese adult novelty online store. And instead of just a number of videos, this company also properly organised them into a channel on YouTube at http://www.youtube.com/user/wwwtengatangocom. Incidentally, the videos are also strategically placed on the company's website to promote their range of Tenga adult toys for men. To-date, their videos were viewed more than 405,000 times and are currently the leader in Tenga sales worldwide despite their humble begining in 2008.
Another good example of how videos can be used is found at Honda to promote their unicycle prototype http://www.youtube.com/watch?v=cuIJRsAuCHQ. The videowas used inshowcasing their capabilities and potential in far reaching ways. It is both passive and highly cost effective.
In conclusion, videos are no longer the nice-to-have elements of a company's marketing mix. They have became the essential marketing tool of today's businesses.
