subject: Franchise local Marketing [print this page] Franchise local Marketing Franchise local Marketing
Franchise local Marketing - Today the digital world has permeated every aspect of our lives, from the Franchise local Marketing way we spend our time to the way we spend our money. Its changed the way we communicate. Its changed the way we entertain ourselves and its really
changed the way we seek and receive information. Now we are digital consumers.
As digital consumers we look for products and services on search engines instead of in yellow page directories. We surf millions of websites to enjoy content we used to find in newspapers and magazines and TV and through other offline media and we use email, blogs and social networks to communicate and share with more people than ever before. We call this colossal shift from offline to online digitization.
And its the most significant transformation of our time and at the pace we are going soon all the media we consume will be digital. Media has digitized, your consumer has digitized and your business is next. In fact digitization is already impacting every aspect of your business, from the way you acquire and retain customers to the way you present your business and manage your reputation online.
In the past your brick and mortar store was enough to establish your business, but now consumers want to see what you have to offer before calling or making the drive. So you need a Franchise local Marketing digital presence.
Before the internet, offline ads were enough to reach new customers but now that your target audience is consuming more online media every day, you need digital advertising to reach a digital consumer Before digitization the occasional postcard or phone call with a special offer was the best way to remind customers about your business, but now that digital consumers are managing their personal and professional relationships online, you need to engage them where theyre most likely to respond.
And before digitization, word of mouth referrals happened offline between two people, but now that your customers are expanding their social networks online, word of mouth referrals happen instantly between your customer and the hundreds of people across their entire digital network. Our vision is that all businesses will acquire, manage and retain customers 100% digitally. So weve made it our mission to help businesses just like yours navigate this digital transformation.
Thats why created the one platform that connects the entire local internet.
What are you doing to make sure consumers find you when they search online? How are you using social media to market your business? How is your online reputation effecting your sales? And the big question is do you have the time and the tools to manage all this and still run your business? You need an optimized web presence with more content in more places get more customers.
That is why we developed Reach Cast, a unique combination of our technology and our expert service Team that we call web presence professionals, all with a goal of helping you boost your search results, market your business through social media, and improve your online reputation. Now let us take a look at what a web presence professional does for you. You dedicated web presence professional works with you, to develop strategies and create content that builds your web presence.
Essentially we will help you take the personality of your brand and express it online. I love working with small business owners and each of our clients is completely different, they are very diverse, we work with each of them individually to establish their individual goals.
Now let me tell you what we do for our clients on a daily baisis. When you first get started with Reach Cast we will meet with you to learn more about your business and what you want to accomplish online. We will create a strategy to get your content out to consumers where they are searching, surfing and socializing. We will help you setup your network of sites including top destinations like Google places, facebook, Twitter, Youtube and many more, and we will create a hub for all your content, called a Cast page.
Next we will create a steady stream of engaging content, like helpful Tips, exclusive offers, special events and customer Testimonials. then we will publish your content across your web presence, automatically posting it to your network of sites. We call this casting. As people begin interacting with your content online we will listen and engage with them to help grow your base of Fans and Followers and using our Radar technology e will monitor your reputation by listening for any positive or negative mention of your business.
When we find positive mentions on review site like Google places, Yelp or anywhere else on the Web we will publish them on your Cast page and share them across your network of sites to enhance your reputation
If we find something negative we will notify you and help you find the right way to respond. Every month we will get on a call with you to review the results and discuss recommendations. We will go over detailed reports on your visitors and traffic your Fans and Followers and your phone calls and emails. Plus you can always access your reports online at any time.
Now that we have talked about what your web presence professional is going to do for you let us take a look at some examples of how Reach Cast has helped local businesses like yours with search discovery, reputation management and social discovery. First let us look at search discovery. When they started working with Reach Cast, The Gents Place, a local barber shop and Men's Spa saw a significant boost in their seach results, in fact they now dominate the search results page for one of their primary search keywords and their business name.
Now let us look at reputation management. Customers have not only increased positive reviews in just months of working with Reach Cast, many of them have successfully addresses negative reviews. For example, within just months of working with their web presence professional, Verdis catering more than quadrupled their positive online reviews.
And last but not least let us look at social discovery. When 4 Flashes Photo Booths started working with Reach Cast, their web presence professional began regularly hosting interesting contests on social sites, compelling other people to share it online and ultimately increasing the brand's reach. In fact their Facebook Fan base grew by over one hundred and fifty percent.
So, as you have seen, building your business web presence takes considerable time, effort and expertise. I can make sure local consumers find you online. I can help you use social media to market your business. I can help you manage your online reputation.
Ultimately with Reach Cast we make it easy to get the results you need so you can focus on running your business. Our unique technology platform combined with our expert service puts more content in more places so you get more customers.
