subject: Website design: know more [print this page] Website design: know more Website design: know more
Our next few posts will address a number of SEO mistakes that often crush the efforts put forth by people attempting to either do their own SEO, or even worse, that are used by competitors charging you money to do things the wrong way. The more we help to explain and identify these mistakes, the better our client base as a whole will understand the mistakes, thereby helping websites to avoid these tactics. It's the opinion of New Pulse Management that America needs to have a transparent and clear understanding of what SEO is really all about. Additionally, let me also take a moment to encourage you to pick up the phone, and ask one of our search engine optimization experts about anything here, or anything else you might have heard regarding search engine optimization.
Trusting the data in Google webmaster tools
Ever notice Google Webmaster Tools' data doesn't always jive with your analytics data? Trust your analytics data over the webmaster tools data. The truth is, the more places they put the algorithm, the more places they leave themselves exposed to you tearing into it. The analytics programs are far better protected that things like the for example, the Google Toolbar, which as a result gives you a far different Google PageRank than your true' Google PageRank. Make sure to consult with us regarding where you should pull your accurate and true statistics and scores, to be certain the numbers you're pulling and relying on, are in fact accurate.
Skipping Organic Results for PPC's
I'd like to send this section to every potential client we have in the database honestly. It applies to all of them. We even have a new potential client I've been chasing who spends 4500 a month on PPC and does 0 in the way of SEO. I could get him the same amount of leads with our 1500-2500 dollar package, thereby saving them 2-3k PER MONTH and keeping lead flow the same. Why haven't they signed up? Because SEO takes time and they can't spend a cent more, or survive with any fewer leads. Don't get caught up in this mess yourself. Start SEO early, and use PPC only as a crutch when you need a few more leads' or a little extra boost'. Paying for traffic you would have gotten for free? Ouch. Ask one of our web design team or search engine optimization experts for guidance and advice on how to start slowly and effectively so you don't wind up in that boat.
Confusing causation with correlation
When somebody tells me they added H1 tags to their site and it really boosted up their Google rankings, the first question I wonder about is: "Did you already have the headline text there and just change a font tag into an H1, or did you add keyword-rich headlines that weren't present before?" It's usually the latter. The keyword-rich text at the top of the page bumped up the keyword prominence (causation). The H1 tag was a correlation that didn't move the needle. Make sure to focus on what's really causing your results, so you can learn what's truly effective. New Pulse Management can custom design and tailor a search engine optimization promotion for your site that will increase your rank, position, visibility, and overall placement on Google and the other major engines. Ask one of our Los Angeles based website design experts or search engine optimization technicians for information and guidance on any of our package based promotions. We're here to help, and are happy to provide a free website analysis and consultation to determine what changes or techniques can best serve you, and your growing website.
