subject: Advantages of sales lead tracking [print this page] Any business that wants to track, manage and maintain the momentum of their sales needs an efficient sales lead tracking system. Generating sales leads is the first part of the sales funnel. Now, you can imagine why the sales process is called a sales funnel. Just as in a funnel, potential clients identified by the marketing department will be huge. However, as you go further and further into the sales system, the number of leads that are converted into actual clients becomes smaller. That is why it is important to identify and hang on to as many clients as possible. Although there is a lot of buzz around closing sales, lead management tends to get ignored. However, research shows that a good percentage of sales leads are lost in the sales process because there are no systems in place to track these leads and get important feedback. That means, these leads have the potential to become clients, but they fall off because nobody nurtures them. What is sales lead tracking? This is a reliable method of accessing information related to sales lead generation. Sales tracking software comes with sales lead analytics. It answers a number of important questions. How much are you paying for your sales campaigns? Which sales campaign is bringing you maximum returns? What are the results of each sales generation method? At what point of the sales process do you get maximum returns? A look at the statistics and an evaluation of the results will help you improve your sales strategies by concentrating on those that are successful and eliminating those strategies that bring in fewer results. As you can see, the importance of an efficient sales lead tracking system cannot be overlooked. As sales people make contact with potential clients, explain options and negotiate prices, many leads will fall away naturally. So, the more a salesman knows about his leads, the easier it is to offer them those carrots that will clinch the sales. Efficient sales lead tracking software allows you the freedom to tag leads and update details as the sales process proceeds. For instance, you may find it useful to track if a potential lead has asked for information about a related product or changed their address. By scheduling feedback and making callback responses on time, you can track your progress through the entire sales system. In this way, sales lead tracking helps you increase closing rates immensely. By automating the process of tracking leads, the sales team can save time and money. At the same time, the software also ensures that sales leads are given the right care and attention that will help convert them into clients. When you follow up the sales leads and make a journal of activity for these leads, you maximize the chances of getting positive returns on your investment in sales operations. Your business naturally increase and your bottom line gets an enviable upward thrust.
