subject: Creating the Perfect Video Script [print this page] Creating the Perfect Video Script Creating the Perfect Video Script
Behind each attention-grabbing video there was a strategy at its core. A good video pitch will emotionally connect with the viewermaking them want to hear more about what you have to say.
There are some easy steps you can take to make sure your message connects emotionally with your viewers. I will walk you through the basic steps that, if implemented, will have you creating your very own attention-grabbing pitch.
Before we proceed any further I would like you to first think about what you will use this video pitch for. Will it be for your website? Social media site? Used as an email to pitch prospects? Your answer will determine the tone of your message whether it's fun and light hearted or serious and business like. After you have determined this, you will be ready to create your video pitch.
Here are the four main ingredients of a successful video pitch:
Problem /Pain Statement (Problem to be solved)
Value Proposition (How you solve that problem)
Why You (Why should they use you)
Call to action (Call now, Sign up, Email)
Below are two examples that show the difference between what most people do with their pitches and the better waywhich I will walk you through.
Here is a typical pitch you hear at meetings.
My name is Sam Jones and I have Sam's Pizza in Apex. We are a pizza restaurant which delivers pizza to your home or you can eat in our restaurant which is open all the time. We use fresh ingredients in all our pizzas. Come by and visit us, we are located on Old Apex Highway next to Duncan Donuts.
Now let's look at what this pitch is like when we add, in order, the strategic ingredients.
Are you sick of your delivery pizza taking forever to be delivered?
Sam's Pizza guarantees you a 20 minute delivery or it's free. We use only the freshest ingredients and are open 24/7. When that pizza craving hitsCall us! It's the best tasting pizza around and guaranteed to be there on time.
As you can see, it is far more attention-grabbing to start with the problem and then move to the solution. To succeed, you must figure out why your product stands head and shoulders above the competition.
Now - to create your very own video script, check out part two at
