subject: Microsoft Aims to Broaden Bing [print this page] Microsoft Aims to Broaden Bing Microsoft Aims to Broaden Bing
Microsoft Corp. is pushing its search engine Bing forward through cooperation with Yahoo Inc. and AOL Inc.
Microsoft Corp., which rebooted its Internet search business a year ago with its Bing search engine, is broadening its search push by putting a major partnership with Yahoo Inc. into action and discussing a search deal with AOL Inc.
More than two dozen senior employees each from Microsoft and Yahoo are now working on the complex task of swapping out Yahoo's search engine in favor of Bing and migrating tens of thousands of Yahoo advertisers to Microsoft's search-advertising system, part of a deal the two companies announced last summer. Bing is expected to begin handling all searches conducted on Yahoo.
Microsoft is also discussing a search deal with AOL on making Bing the search engine of AOL. A representative of AOL proved this news, saying that the discuss is on the run. The current deal with Google is going to expire in December.
After taking over Yahoo search business, Microsoft Corp will enjoy an increasing market share from current 12% up to 30% on American network search.
More than two dozen senior employees each from Microsoft and Yahoo are now working on the complex task of swapping out Yahoo's search engine in favor of Bing and migrating tens of thousands of Yahoo advertisers to Microsoft's search-advertising system, part of a deal the two companies announced last summer. Bing is expected to begin handling all searches conducted on Yahoo.
Microsoft is also discussing a search deal with AOL on making Bing the search engine of AOL. A representative of AOL proved this news, saying that the discuss is on the run. The current deal with Google is going to expire in December.
