subject: How to Increase Your Sales Pipeline [print this page] How to Increase Your Sales Pipeline How to Increase Your Sales Pipeline
Rule number one in appointment setting is to keep your lists filled. Whether you're generating them yourself or have a team to supply you with this instant data, you need to keep yourselves in business and continue calling the leads you most need. But how do you increase your pipeline? Word of mouth is a good strategy. That's why we easily get referrals; but with technology, word of mouth gets passed around the web. Here are great tools you can put to good use in building your pipeline:
1. LinkedIn. What is LinkedIn? It's the biggest professional network on the web today. You can make a personalized search and narrow down your prospects by targeting the decision makers themselves. It's a goldmine essentially, and it's a great way to get connected with the people who matter. Every brand is now part of LinkedIn and so should you be.
2. Social Media. Real-time results are what make the search world go round these days. And with social media like twitter, you can boost your exposure and of course gain the prospects you need organically by leading them to your landing page. That brings us to our next point.
3. Your website. What are you leading people to if you don't have anything to present to them. Your website needs to be filled with premium data to show your audience that you are the experts in your field. It should also have the necessary tools and technology to get them to sign up as prospects with you.
4. Google earth. Looking into specific areas, Google it. Yup. It's a great way to look up an easy access directory of the businesses in certain areas.
5. Industry association websites. Of course there are directories online that will help you form your leads easily. These are known as industry websites. It's the yellowpages of the web and they're available to you with the click of a button.
Gathering your prospects takes a lot of research. You can't expect things to fall on your lap. And if you want to keep your pipeline full, you need to do your share of hard work. Good luck!
