subject: Rationale for having a an expertly designed website [print this page] Rationale for having a an expertly designed website
Many small businesses depend upon their relations to develop a website for them, but what is much more difficult is building a successful business with one. Unprofessional website design reflects badly on the image of any company.
Having an amateur develop a website for you, is akin to trying to take professional photographs with a disposable camera. If you want to achieve success with your website, you should spend time with a professional, who will design, build and host one for you. The professional designer will discuss ways in which to most aptly promote your business, but perhaps most importantly, they will know how to build a site that is attractive to search engines. All of this takes skill. With some research, you will be able to find a professional web designer who is affordable and who will produce relatively cheap website design and therefore a low cost site for you.
How do you build a successful website? It is essential that you identify why you want one, what you expect from it, what you think your business will achieve from it and who you most want to reach with it.
From the perspective of companies, they want a website because they believe it will improve the image of their company and because their competitors have one.
A well designed website can create the image of a well-established and successful business. You can create whatever image you wish for your company. You can, for example, provide impeccable customer service by providing answers to common questions, or ways in which you can be contacted, all without the necessity of hiring extra staff.
A website will help businesses trade internationally, whereas a typical bricks and mortar business may well only reach perhaps a 50 mile radius. How much would it cost you to advertise your business in Moscow, India or London? Compare this to the cost of a website.
Having a website is a terrific way for reaching customers who speak a foreign language. It may be the case that your products have a global appeal. In this case, there is no need to restrict your products or services to the English-speaking world. It is possible to have your website translated into several languages, so when people come to your home page, they have a choice of languages. This increases exposure.
With a website, you can be open for business twenty-four hours a day. People can email you at any time that is convenient for them, so when you are closed, your website can take orders for you.
The website can provide an alternative purchasing method for your customers. There are increasing numbers of people who do not like to take the trouble to travel to shops, hate the pressure placed on them by sales personnel and who are tired of car parking problems. Once these customers discover the convenience of shopping online, they will not want to revert to conventional shopping unless it is absolutely necessary.
Take time to undertake some research so that you not only achieve a professional looking website, but also that you find a skilled web designer who will provide affordable website design to best promote your company.
Many small businesses depend upon their relations to develop a website for them, but what is much more difficult is building a successful business with one. Unprofessional website design reflects badly on the image of any company.
Having an amateur develop a website for you, is akin to trying to take professional photographs with a disposable camera. If you want to achieve success with your website, you should spend time with a professional, who will design, build and host one for you. The professional designer will discuss ways in which to most aptly promote your business, but perhaps most importantly, they will know how to build a site that is attractive to search engines. All of this takes skill. With some research, you will be able to find a professional web designer who is affordable and who will produce relatively cheap website design and therefore a low cost site for you.
How do you build a successful website? It is essential that you identify why you want one, what you expect from it, what you think your business will achieve from it and who you most want to reach with it.
From the perspective of companies, they want a website because they believe it will improve the image of their company and because their competitors have one.
A well designed website can create the image of a well-established and successful business. You can create whatever image you wish for your company. You can, for example, provide impeccable customer service by providing answers to common questions, or ways in which you can be contacted, all without the necessity of hiring extra staff.
A website will help businesses trade internationally, whereas a typical bricks and mortar business may well only reach perhaps a 50 mile radius. How much would it cost you to advertise your business in Moscow, India or London? Compare this to the cost of a website.
Having a website is a terrific way for reaching customers who speak a foreign language. It may be the case that your products have a global appeal. In this case, there is no need to restrict your products or services to the English-speaking world. It is possible to have your website translated into several languages, so when people come to your home page, they have a choice of languages. This increases exposure.
With a website, you can be open for business twenty-four hours a day. People can email you at any time that is convenient for them, so when you are closed, your website can take orders for you.
The website can provide an alternative purchasing method for your customers. There are increasing numbers of people who do not like to take the trouble to travel to shops, hate the pressure placed on them by sales personnel and who are tired of car parking problems. Once these customers discover the convenience of shopping online, they will not want to revert to conventional shopping unless it is absolutely necessary.
Take time to undertake some research so that you not only achieve a professional looking website, but also that you find a skilled web designer who will provide affordable website design to best promote your company.
