subject: Does Google Adsense Make Sense And Should You Use It? [print this page] Does Google Adsense Make Sense And Should You Use It?
Questions about Google Adsense regularly dominate forums and newsletters all over the Internet. It's surprising therefore how many people use it as a monetisation tool without giving proper thought to the best way to use it as it can have both a positive and negative effect on the income your site generates.
You earn money when an ad is clicked, so the key to success with Adsense is to make sure that your internet advertisements are placed on pages that are receiving high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more money you will receive per click from your site. It doesn't pay to have low cost-per-click keywords placed on pages that receive few if any hits.
For those of you that are new to internet marketing, it could be disconcerting at first to find that your home page is buried somewhere amongst lots of little ads promoting other people's services. But then, these ads are (or should be!) relative to the content of your site. You can also customise their appearance, so as long as the page isn't totally overwhelmed by them, they can actually look as if they are a part of your own content. If you earn more money that way, does it matter? If you want to filter out advertisements from specific competitors or advertisers then you can do this through your google account.
Regardless of what type of web business operator you are its important to check your logs regularly so that you know which pages of your website are giving you the highest click through rate. You should also assess at the same time whether it is relevant to have Adsense on certain pages as there are times when you want the visitor to stay with you and read what you have written rather than be distracted by a link to another site. Remember your primary business offer should always win if that's what interests the customer so do beware of sending your visitor elsewhere where in fact your share of the take is significantly smaller.
As with so many things, it's a case of trial and error to get things right initially and then monitoring and tweaking on a regular basis to make sure that Adsense continues to work for you in your virtual business.
