subject: Why you should start using press releases to get traffic to your business [print this page] Why you should start using press releases to get traffic to your business
When you mention press releases to many people they think more about news related to businesses announcing products or services or making some sort of announcements, some they consider press release is just another form of news article.
Although on one side they can be described as news articles, they mostly feature business news. These are used by businesses to announce the launch of certain products or services in the market. This is one of the methods that have not been fully utilized by internet marketers to promote their products online, the reason being that many do not have the necessary knowledge on how to use them to advertise their online businesses.
One of the most important points to note is that since Google loves new content, press releases can get your site at the top pages of search engines because they are news content and they are quickly indexed by Google. This means many people who are looking for information on your site will be directed there by search engines through these press releases. Before using a release, it should be noted that it needs to be well written to make sure that not only announce an upcoming event or a new product, but also helps you achieve increased increase traffic.
The first thing to do is to use a title that is attractive for your press release. This means that those who first see the title can be tempted to read more about your products or services. The title should also be relevant to the information contained in that press release. Remember before people read about anything, they will first look at the title and if they find that the title is not about whatever they are looking for they will not find any reason to read the rest of the content.
You should also make sure that the keywords you are using are thoroughly researched for them to correspond with what you want to announce to your readers. Do not use keywords that are not relevant to your topic because this will increase the bounce rate in your site.
The keywords should as well make part of the press release title. These keywords are also important because they will be used by search engines to direct web traffic to your website.
The other important point is the body article. It should be equally appealing as the title. Do not write an attractive article and follow the same with meaningless information that will not help in promoting your business. People need to find enough information about the launch of your product or your business and why they should come to buy from you and not from others. Include any important information about the actual launch and put the date of the launch and the place where it will take place. Make sure you make proper use of the resource box because this is where you link your press release to your site.
The last thing to do is to post your release to relevant sites. You can use those sites that are free or if you want to pay for your press release you can opt to paid release distribution. All these sites are accessed by millions of people on daily basis and more web traffic will come to your sites as a result of these press releases.
