subject: Myshow IM monopoly marketing of similar enterprises is affected by animation - animation marketing, [print this page] Myshow IM monopoly marketing of similar enterprises is affected by animation - animation marketing,
Chen Xiao, talking about their experience of cooperation with Myshow said: "Today the traditional Internet advertising has been the same as Beijing's traffic congestion, while Myshow painting language marketing advantage lies in its innovation."
Winter of Beijing people are everywhere in the cold, it is in the darkness and dreariness of the season, a group of cute cartoon characters with their own unique way of his breakthrough performance, quickly became popular on the Internet, become the new darling of everyday conversation, not only that, but these little cartoon characters have a unique magic to make Microsoft and Tencent are willing to kowtow, and much of the momentum of dominating the world.
Interpersonal marketing breakthrough in the unjustified favorable factors
Highly developed in today's Internet society, organizations are looking to technology through the virtual world to bring more economic benefits to their own, so big advertising to attract the audience's eye.
But with the audience on the Banner, keywords, integration, video, advertising and other forms of alliances increasingly familiar with the shortcomings and limitations of online advertising is increasingly exposed to highly developed in the information age of the Internet, people are no longer Jiabu Zhu Advertising business and indiscriminate aerial bombardments, without any intent to produce Shenmeipilao, boredom and resentment, we subconsciously want to see newer, more creative advertising.
It is in the Internet advertising industry is in a pool of stagnant water, undone the occasion of the Beijing Show World Technologies Ltd. subsidiary Myshow from person to person marketing a peculiar way, the timing of innovation in the most need for all of us a the best answer.
Interpersonal marketing is Myshow animation content based on its resource advantages of the network resource platforms, and through interpersonal communication between the role of the IM instant messaging tools and community forums such as delay of the network's new interactive tool on the mode of transmission, is considered between people based on brand, products and content for the unique combination.
Embodiment of interpersonal marketing platform to IM, chat in the two people and according to their mood at that time chats, select the appropriate animation in your eyes, lovely face is easy with entertaining win the goodwill of the recipient, but not its inherent advertising element, should the recipient of love, others will be forwarded many times.
MSN corporate vice president Chen Xiao, talking about their experience of cooperation with Myshow said: "Today the traditional Internet advertising has been the same as Beijing's traffic congestion, while Myshow painting language marketing advantage lies in its innovation."
For this it has been advertising on the Internet, numbness, and disdain of the times, Myshow of interpersonal marketing it as a blockbuster upon release as the high degree of attention in the market.
Learned, Myshow has more than 200 animation studios and domestic partnership, a strong creative team and the many well-known cartoon image, such as Yau giggle monkey, frog green beans, small broken children, anorexics, Xiaojian dog. And recently signed another, and orange-day entertainment, as its first authorized the domestic cartoon image of the star's exclusive network partners. Such a monopoly on the content of resources, first of all determine its strength.
Addition, interpersonal marketing as a new form of Internet advertising also has unparalleled advantages of traditional advertising.
First of all, these lovely cartoon image brought the audience a kind of closeness, rather than the former kind of dull and dry, and strangeness. In the animation and plot elements in the integration of advertising, in fact, also let users do not want to see ads from the closed state of mind into a happy choice and to accept them. The reason why they like to watch the animation to accept advertising, which in this cute cartoon characters is a plus, in great contrast old and new conflicts and differences to the newborn quickly became popular, not how good it is, but is it new enough.
Second, interpersonal marketing is cleverly chosen to put in place the IM platform. IM platform is built using a high degree of confidence in both the "point" mode of transmission than traditional advertising that would "point across" more humane, and by the quasi-sexual. Traditional advertising is invalid too much advertising on the non-users constitute undue interference, or even mandatory, viral ads are everywhere, confusion caused by the traditional online advertising people's exclusion and conflict. The interpersonal marketing model allows people to choose their own communication object, choose the spread of content, give full play to their own initiative choose to make cartoon advertisements in effective space in a more accurate release, it reached the advertising effect is even more fierce, more clear.
Furthermore, in today's rapid growth in Internet content and advertising situation, how to grasp, adapt to the preferences of the audience the key to determining the effects of advertising, marketing interpersonal favorable for the reason why the well is have some fun because of its value, humanity can bring pleasure to people easily, so that the value and entertainment value of advertising tied to the success, in this case, users will be enhanced brand awareness, while more traditional advertising is a one-time, and there are channels take the initiative to push to the people before us, circulation rate is limited, so gradually from the audience's attention, and expensive spending often without the desired effect.
