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subject: Marketing of Knitting and Crocheting Handiworks [print this page]


Marketing of Knitting and Crocheting Handiworks

The two activities are very similar to each other and the terms often confused or used interchangeably. Probably the best differentiation that can be made is that crocheting uses thicker yarns than knitting and therefore quite easier to learn and handle, while the capability of knitting to produce intricate designs takes a bit more time to master. Both however uses same techniques and similar tools to create body warmers like socks, mittens, sweaters, gloves, and other familiar items that provides cozy comfort to the human wearer.

Both can also be practiced as a home hobby or a craft that can be parlayed into a respectable cottage business. For this reason, many people who stay at home either as a necessity due to age or disability or as an offshoot of a normal family function like being a homemaker or a mother oftentimes find either activity lucrative enough to provide additional income. Only standard basic instructions augmented by the imagination are needed to produce good quality works. The skill and speed almost naturally comes with repeated application of the fairly simple methods involved, along with increased marketing value. The good news is that resurgence in both popularity and demand for such handmade crafts have increased over the years.

Avant-garde art and haute couture fashion has elevated these items to alternative varied outlets Crochets and knits are already finding their way into high-end designs by world-class couturiers or displayed in galleries and museums. There is very good money involved in both, although not many crafters reach as far because recognition is quite not readily achieved. However, even ordinary straightforward items for everyday wear can earn quite a handsome amount for the enthusiasts.

For those who might have the desire to continue the venture into the business world, selling savvy is really rather easy to accomplish. A lot of trade fairs could be available all year round, some people might want knowledge on how to do the particular item they have taken fancy to, or a cooperative may be set-up to manufacture on mass production concept certain very saleable products on a huge scale.

To those who may have never had the experience of selling, there are government and /or non-governmental agencies that can provide help, expertise, support, incentive, or capital, which can be availed of, oftentimes at extremely low interest or even free. These lend a most helpful guiding hand without which the venture could be a dire hit-or-miss proposition or a dismal failure. Their services always include business planning, strategies formulation, setting prices, scheduling presentations, joining promotions, customer locations, licensing agreements, records keeping, taxation computations, and other steps to insure a good beginning. The smartest move is always to scan ahead on the path already previously taken by successful entrepreneurs in field of knitting and crochets.

Start-up mistakes and errors are therefore limited to a negligible level or completely eliminated. While absolute success may not be guaranteed at all times, it may be considered a safe stake to bet on a venture so carefully supervised or directed. Consulting the professionals can actually spell the difference between prosperity and failure.




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