subject: How RIM has benefited from BB services and BB Messenger over the years [print this page] How RIM has benefited from BB services and BB Messenger over the years
Ever since Research in Motion introduced BlackBerry Services and BB Messenger it has attracted a lot of people worldwide. It has created a unique demand for its services not only among business personals but among ordinary people as well. RIM is being criticized that all the BlackBerry cell phones and smartphones have more or less same shape and functions. There are minor changes in the cell phone models with a new version of OS only but still it has a huge customer base. Following are some key benefits that RIM has reaped from BB Services and Messenger:
Created a blue ocean in the market
The very first benefit to RIM is that it has created a blue ocean in the market. We all know what creating blue ocean means in the business. It means to open doors for a completely new market where one has no competitors. A lot of businesses and organizations try to create a blue ocean in the market but as soon as they create one it is being disturbed by the competitor. But RIM stands unique in this regard. The blue ocean in the market created by RIM still exists and there is no other competitor providing services like BB including BB Messenger.
Created its brand recognition
BlackBerry Services and BB Messenger have created brand recognition for Research in Motion. Not only in Canada but throughout the world people know RIM due to BB Services and Messenger. You talk about cell phones manufactured by RIM and the first thing strikes your mind is BB Services.
Helped RIM retain its customers
BB Services and Messenger have helped RIM to retain its customers and attract the new ones. People who start using BB Services get immune to it and cannot think of buying any other cell phone. iPhone when came into the market became really successful and attracted a lot of people. It still is one of the market leaders in cell phones industry but still there are a lot of people who stick to BlackBerry just because of the services it provides.
Created more space for R&D
Research and Development is the most important thing for any cell phones manufacturer in the world. The success of BB Services and Messenger brings in huge profit for RIM every year and that provides more funds for RIM Research and Development and provides space to carry out new experiments. It is the success of BB Services and Messenger which have allowed RIM to come up with projects like Tablet PC's (PlayBook).
In short RIM has benefited a lot from BB Services and BB Messenger. Competitors of RIM need to bring something identical if they want to capture the loyal customers of RIM and disturb its blue ocean.
