subject: Huang are international cards: put the Olympic chess game forging brand DNA-Vantage, range hood, kit [print this page] Huang are international cards: put the Olympic chess game forging brand DNA-Vantage, range hood, kit
In the kitchen and magnates seek international breakthrough of the critical moment, Vantage how to do? Haier, Gree and other large domestic home appliance giant, pursuit and interception, Siemens, Ariston and a dozen foreign brands eyeing the Chinese market kitchen of smoke. To the international market to a share, seems to be a good choice. However, on August 14, when the domestic industry boss Supor Cookware 61% stake in the French small appliance giant SEB acquisition news, many people amazement while they sent this question: on the kitchen electrical industry enterprises, international means to be foreign takeover? Obviously, with Supor with small household appliances in the kitchen and work hard for Vantage Gas Appliance Co., Ltd. CEO Huang are not so sure. He said the acquisition of Vantage will never be the way to go, Vantage to use in their own way to the international market, Vantage's goal is to do a hundred years of Chinese brands. In fact, in order to achieve this goal, Huang logistics are a long time. Huang is most proud of the events are?? After two years of negotiation, the running this year on April 28, Vantage After fierce competition, cost tens of millions, signed on as the 2008 Olympic Games the exclusive supplier of fuel appliances, not only to the small small combustion appliances industry, the bright colors add a touch of magnificent, has become an international impact Vantage to create, expand overseas markets for a new opportunity. But Huang are very clear, can make good use of the Olympic Games this platform to maximize their investment gains, on the Vantage is no small challenge. After all, the investment of tens of millions of Olympic marketing for a company with annual sales of more than a billion, the figure is not small, victory or defeat in this battle, it seems. Olympic Position Informed Huadi Cheng for the first time the Olympic sponsors, Huang began non-stop all development of the Olympic Strategy for the Vantage. "As the exclusive supplier of the Olympic Games in 3 years, Vantage will build the Olympic exclusive resources, both big burning appliance market." Huang said both. As an Olympic sponsor, the operating cost increases caused by the decline in net profit, is directly a problem for Vantage. In fact, the first half of this year, Vantage has deep feelings about it?? As the Olympic Games to promote the company brand image advertising and store terminal upgrade project, the operating costs of the enterprise than ever before have increased dramatically. But both expressed optimism Huang. "Marketing is like a gamble, although the large upfront investment, but if successful, the market's return is huge. The Olympics into the approximate total Huadi next 3 about 1% of annual sales, and can be products, services, cash and other means to pay. In 2008, if the Vantage's turnover to reach 2.5 billion, all of the cost of inputs for the Olympics will not become a burden on business. " Vantage Olympic propaganda effect has been seen. Vantage, obtained the exclusive supplier of the Olympic Games qualification, there will be continuous foreign customers come to visit. Some of kitchen products distributor, has an international kitchen and some business leaders. These foreign-funded enterprises that the marriage of business with the Olympics must have considerable strength, product quality recognized by consumers and the completion of a certain social responsibility, they want to start with the Vantage more fields. Currently, Vantage have accelerated the pace of expanding the international market, sought to account for the international market, the main business income ratio improved rapidly. Huang are being actively introducing strategic investors, expansion of induction cooker, rice cooker and other OEM products exports. In addition, he also hoped the international impact of leveraging the Olympics to make long-term buyers Vantage European and American market, the concern and cooperation. Vantage further step plan is to enter the European market, but the brand influence is constrained, "we intend to take the road of cooperation, for example, and German companies." Huang said both. "We face the biggest risk may be a waste?? With the Olympics a good platform and opportunity, if not enable enterprises to achieve the outcome we want is our biggest failure." Huang said both, " Olympic strategy is a systematic integration of resources Vantage also the Olympic Games will not only end the image of the spread, but into every detail of business operations among the Vantage brand to achieve the Olympic spirit good combination. "
