subject: How to Combine 'Building on a Budget' Strategies with Attraction Marketing [print this page] How to Combine 'Building on a Budget' Strategies with Attraction Marketing
Many marketers who want to get started in the business have a huge challenge ahead of them. Namely, the challenge is capital. Not many people have extra money to spend on advertising, grow their business, or hire people to work on their projects.
One of network marketing pioneers, Mike Dillard, came up with strategies for network marketers on a small budget. In his program, Building on a Budget, he favors using free Internet marketing strategies to generate leads to his site. He then combines it with his attraction marketing model.
How to Get Free Traffic On the Internet
So how do you promote your network marketing opportunities if you are on a low budget? You simply leverage sites such as Squidoo, Facebook, Craigslist, Youtube, MySpace, Twitter, and blogs. You can advertise on many web 2.0 and social media sites for absolutely free, as long as you don't spam, and you market the right way.
There are other strategies you can use such as email marketing, article marketing, press releases, and search engine optimization. All of these strategies cost nothing or close to nothing, but the key is in learning how to use these marketing methods effectively.
Turning Your Traffic into an Asset
Most people are glad to hear there are many free promotional methods they can use. However, the first thing that is on their minds is to promote their offer straight on these sites. While you can do that, it's much better to follow the attraction marketing strategy.
You should send the traffic to your lead capture page where you offer something of value in return for having the visitor sign up to your email list. This results in more profits compared to sending the visitors straight to the network marketing opportunity.
Why is this? Because when you get the visitors into your email list, you can contact them multiple times in the future. In addition, you can develop a relationship with them by providing them valuable information and introducing yourself as a real person. When people like, know, and trust you, they are more likely to buy from you.
Using Self Funded Proposals for Bigger Profits
The self funded proposal will make this whole strategy even more effective. By collecting leads and selling your own products to fund your advertising and marketing, you can take your network marketing business to the next level. By having extra money, you'll be able to grow your business faster. Although the building on a budget strategies are effective, some of the strategies will limit you since it takes time to put them into action.
With extra capital, you can advertise and get more traffic faster with pay per click advertising, banner ad buys, sponsor ad spots, and more. You can even use the money to hire other people to put these strategies into action, completely automating your marketing.
The free strategies that Mike Dillard follows are great for people who are on a limited budget. You should use them to build an email list of prospects you can build a relationship with. This will go a long way in helping you succeed with network marketing.
