subject: How To Advertise A Snow Plowing Business Online [print this page] How to advertise a local snow plowing business online is a question I get asked over and over. To be honest this is much easier than one would think. There are a few places I will suggest which will help you maximize your results while keeping your budget in check.
Here are some good ways to market online.
Get a SEO listing in our Snow Plowing Directory: There is an advertising package here to fit any budget. This directory has been created from the ground up with search engine optimization in mind. SEO stands for search engine optimization and this gives you the ability to rank for your local area and keywords more easily. Some listings could take Google page one in just a day or two.
We have different advertising from free up to full blown websites which used together can dominate Google for your local market. Imagine this! Your potential customer goes to Google, types in "Snow Plowing Your City Your State" and you hold 5 or 6 of the top 10 listings. Do you think that will create you some additional income this year? I can tell you from past experience, depending on how much snow your local market that can be worth ten's of thousands of dollars.
Google Pay-Per-Click (PPC) also know as adwords: This is much more expensive than using a directory listing and SEO techniques to generate new business. To use PPC you will need to have your own website. Be warned this can be one of the most expensive forms of advertising, but the results which can be achieved from Google PPC are unmatched by any other form of advertising.
Google PPC will allow you to instantly be on page one of Google for any searched term you desire. Think of it as a search engine auction and the highest bidder wins. This is good and this is bad, because you pay for each click regardless if that visitor buys anything from you or not. So you really need to have a great website that converts a looker into a buyer. Some keywords can carry a value of $20 per click. You are in luck because I have never seen any snow plowing related keywords go that high.
If you are going to conside Google PPC advertising I would suggest getting a little training first. Our sister site We Make Top Retailers teaches small business owners exactly how to market their business online. In fact you can get the FREE video training series "Taking Your Business Online" from their site.
Craigs List: This is another great place to advertise your snow plowing business. Here is a tip, place ads in the Barter section. You never know what people will offer you to plow their lot or driveway. I have received some amazing stuff for pushing some snow around for people. Plus if you can't work out a deal they will most likely still have you do the work and pay you cash.
Hire an expert to get you business: Let's face it the internet is an ever changing and an amazing place. You are not a marketer you are contractors, you surely are not an internet marketer. If you turn to the right people for your marketing you can realize amazing results.
There actually is very little competition on the internet for local snow plowing contractors. This is the reason we created SPD. Our back ground is internet marketing and we kow how to get results. With in just 4 days of launching Snow Plowing Directory we held position one in Google for multiple keywords. We can create an advertising package that fits any budget and we can get your business to the top of Google as well.
