subject: The 5 Secrets To a Successful Email Marketing Campaign [print this page] The 5 Secrets To a Successful Email Marketing Campaign
The formulation of a successful email strategy will increase exposure and enhance loyalty, but get it wrong and you will harm your website and waste time, effort and even money. Once you have done what some would say is the difficult part by persuading the visitor to give out their email address or the costly part by purchasing marketing lists you have to make sure you get the strategy just right. Here are the 5 secrets to a managing a successful email marketing campaign.
Don't Go To The Junk Box
This is the most important factor in a successful email marketing campaign. You have to avoid the spam/junk filters for your email to be seen. Just about all internet providers employ a thorough spam filter to stop junk getting through and use a points ranking system to decide what gets into your inbox. The criteria differs between the different providers but make sure to avoid using words like Free, Save, Bargain, Discount, $$$ in your subject title and sparingly, if at all in your content. In the actual email itself make sure to include an option to add the email address you are sending from to the safe list to ensure that the email gets through and doesn't go unseen into their junk folder.
Make the Content Have Value
The content of the emails must be interesting and relevant to the recipient. Give them a benefit to opening and reading the emails that you send. If you have decided to create a business website for free using any a free online website builder then good content for your emails could be announcement of new product ranges or prices. For a blog it could be the announcement of new content with even a small preview included for good measure. Overall, you have to ensure that you make the content friendly and interesting and always have in mind to provide emails make people want to visit your website and stay subscribed to your email list
Use Hyperlinks.
After battling the spam filters and deciding on the content, you then have to make sure that you provide the necessary hyperlinks to encourage people to click through to your website. You want to make it as easy as possible for people to click through and this can by using graphics or text but do all you can to maximize the click through. If you are using text for the hyperlink and there are those that regard this as the most successful way of getting clicks, then make the hyperlink bold or underline it. A popular and effective way of highlighting a link is to make the particular text blue.
Make It Personal
You are far more likely to grab the attention of the email recipient by making it personal to them. During any sign up the person will have included their name so use it! Addressing them by their name at the start of the email will have a much better chance of getting their attention than just a plain old impersonal "Hi" or "Hello". Making it personal will not only increase the chance of them taking notice it will also enhance the relationship building aspect and loyalty which is an important factor when you want people to buy from you.
Keep It Consistent
If you are committing to sending out weekly or monthly emails then stick to the schedule. People will be expecting you to stay true to your word and by making sure that your emails are regular and on time will work in your favor. There are applications you can use which will guarantee that certain emails are sent at specific intervals after sign up and this can be anything from immediately onto 12 months. This can be a great way of guaranteeing regularity and for getting the information across that you want to them to receive but always make sure never to cross the line with being intrusive and sending too many emails that get the subscriber looking for the unsubscribe button.
