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Gabor Make Gabor Shoes In Every Style You Want

The world used to be black and white on our screens the world of shoes was black and brown with little variation in style. That has all changed with colour television, now the norm but rare fifty years ago. Likewise around that time, the emergence of a youth liberated from various restraints, in the case of the UK perhaps National Service and in the USA liberated full stop.

It was the age of the entrepreneur who saw the possibilities in the footwear market and came up with the idea of athletic based casual shoes, with colour and design to match the more fashion conscious youth that was listening to the new musical sounds coming from such places as Liverpool.

Those with flair drive and determination transformed the world. The simple black or brown shoe was replaced by colour, gabor shoes and gabor colour, the simple shoe with laces to tie at the front in a small range of designs was supplemented by the slip on shoe, the Chelsea boot with elasticated sides, the training shoe with cushioned soles for comfort.

Global brands emerged with each company looking to create loyalty to its brand. Sometimes it was only possible to push the consumer so far; to the acceptance of a style and purchasing was envisaged within that whole style. Some of the more successful brands were able to go further. The very young and teenage consumer is very susceptible to a brand and its association with things they value, things or people, sporting heroes an example.

Win over that audience and you have a winner. A brand with a sharp name and logo, a core colour and a snappy slogan, these are the ingredients of the brand and the challenge for the marketing department to meet.

The proof of the pudding can be seen throughout the world today. An immediately identifiable logo on a polo shirt or jumper, a particular pattern on a jacket, hand bag, gabor shoes in gabor colours.

There is a downside to the creation of a brand and that is imitation. Although it is illegal, the trade in genuine fakes grew enormously as the unscrupulous realised the strength of a brand. Most international brands in fashion found their products copied and branded. On sale in many tourist places in the world, and often of dubious quality, the genuine fake is potentially very damaging to the very brand it is trying to take advantage of. If someone loyal to a brand genuinely believes he or she simply has a bargain but subsequently the quality of the purchase is inferior, it can damage that loyalty irreparably.

It's a dynamic world the world of fashion and brand. It's as competitive as any in the world and there is no room for complacency among the personnel charged with developing and maintaining the brand because any dip in popularity can hit the slippery slope and the downward spiral starts.




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