subject: The Emergence And Adoption Of Mobile Web [print this page] The Emergence And Adoption Of Mobile Web The Emergence And Adoption Of Mobile Web
Nothing wrong with that, but where is and remains mobile in the overall marketing mix? The realization that mobile is growing slowly and steadily becoming more important, but it always seems to disappear quickly at run time on the sidelines.
Maybe there is developed a mobile app or mobile web in any case to be made, but usually that convenience (or we simply do not know how important it is) omitted. Facts flying over the Web, new mobile devices are launched almost daily, but how big is the mobile web really? In addition, how extensively we use it? Moreover, what do we do it?
The people at Microsoft have a Tag number of facts on mobile Internet and its use in a row put. In addition? In 2014, we are more and more through our mobile phones than via the desktop.
Mobile Internet access and usage
Thus of the four billion mobile phones in use worldwide, more than one billion units a Smartphone. Moreover, that number is growing by the day. Both the Western countries, but the news that in Africa 'just internet' skip directly to mobile to go online is not born yesterday. It should come as no surprise that in 2014 mobile Internet for the first regular Internet (via the desktop) will beat.
Not only the way we go online is changing, the way we use it is different. Were we used to with full attention back to the desktop to the internet, now we combine it with other activities? We multitask a lot, because 86% of mobile internet is such that while watching television.
Mobile social networking
Mobile Internet also means anywhere online. Social networking is one of the most favorite online activities of mobile internet users. Americans spend as much as 2.7 hours per day to maintain social contacts through their mobile. Furthermore, 91% of mobile Internet uses to socialize. We twittering, facebooking, Hyving and therefore uninhibited by email.
This is reflected in the absolute numbers, because now uses more than one third of Facebook users (about 200 million users) Facebook Mobile. For Twitter, this applies even half of all users (about 85 million users). Watch videos and share via mobile is popular now because YouTube has more than 200 million mobile page views per day. In addition, who are there so active mobile social networking? Not the teenagers, as you might expect, but women between 35 and 54 years.
Bring on mobile
Impressive numbers, especially when you consider that these days with the increase. Now the Internet in general, online marketing in particular, relatively long time necessary for a permanent place in the marketing mix to win, it would be mobile and mobile marketing faster?
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