subject: Passive Marketing Tips For Positive Effectiveness [print this page] It's rare for any business to reach a level of success without using some types of passive marketing.Every now and then you'll hear of a business that is so good and has developed such a great clientele that they require little to no advertising. Even more uncommon are those that don't even need a sign stating who and what they are.This is definitely the exception rather than the rule and is not suggested if you want to become successful.Look at the restaurant business as an example. It's crucial you have sign that reads "Joe's Diner" or "Mainstreet Caf". That is passive marketing at its core: signage making it clear what product and service you offer to better bring in an audience.Another example would be when the restaurant sponsors someone or something. It's not unusual especially in smaller towns for restaurants to provide money to a local high school or perhaps to a local soft ball league.In exchange the restaurant's name will be prominently displayed somewhere for the general public to see. The softball team might have the name on their uniforms or caps. This form of passive marketing takes it to another level by targeting a specific audience.Passive marketing isn't "in your face" trying to sell something but rather is all about name recognition. The more you are in front of people the more they will think of you when they need what you offer.Now think about what you're trying to do with your online business. What type of passive marketing are you pursuing?The obvious is to at least have a "sign". A blog or website with a name and basic description of what you do is necessary. Websites are not difficult to set up and maintain.You must also create plan for passive marketing by the niche you are in. Let's go back to the restaurant business. A high-end expensive fancy country club restaurant might be better off passively advertising somewhere other than in a bowling alley's restrooms.So when considering your passive marketing think about your niche and then enter that market. In other words you're locating the people you feel will best have an interest in your product and are more likely to buy.A good way to do this is through the various social networks on the internet. Sites like MySpace and Facebook have become hugely popular. You have at your disposal millions of potential customers daily. You know need to know how to reach them.You can be successful in directing people to you what you're promoting by getting involved in consistent discussions and chats concerning about your industry. That in itself is active marketing.It becomes passive marketing when you carefully add in your business name and backlinks taking people to your other sites.Others have become very good with using niche keywords that people are actively searching for involving their product or service. The more you work those in the more traffic you can passively drive to your sites.
