subject: Tips on Designing a Successful Squeeze Page [print this page] Tips on Designing a Successful Squeeze Page
Without a doubt, your squeeze page is a very special part of your professional website. Owing to the fact that it is one of the first areas that your potential customers see when they visit your site, you need to make sure that you use the right concepts in designing it. Here are the main considerations that you should look into in designing a page that will not only convert visitors into subscribers, but will also whet their appetites for more information about your products and services. With these secrets, you should be able to attract more business your way and make more profits from your transactions.
First and foremost, make sure that you use the best possible headline for your squeeze page in order to better capture the attention of your site visitors. After all, initial contact is an integral part of building loyal clients out of our readers. Attract your readers' attention to a well-worded headline using the right colors, typefaces, and layouts. Use your headline to draw the attention of the members of your target market, and make sure that you do everything that you can to hold their interest. Establishing a solid image upon initial contact will convince people about your company's reputation and trustworthiness.
Make sure that you keep your squeeze page content trimmed down to include only the most important pieces of information, in order to avoid bombarding your readers with information that they do not need at that stage. Too many distractions will not bring you the best results. Keep in mind that squeeze pages belong only to the earliest stages of your contact with your clients. For this reason, you do not need to overload them with various pieces of information about your products. Keep the content of your initial pages to a bare minimum, to make your readers want to read more from the other pages of your site and to attract them to learn more about your products and services.
Finally, make sure that you layout your squeeze page is as efficient and effective as possible. Plot out the over-all design of your site to look professional without being overly intimidating. Keep in mind that you want to portray an expert image without sending out a preachy appeal. Use only the necessary page elements to send your message out, without overcrowding the page. This way, you will be able to reach out to your visitors the best way possible, while still maintaining a professional appeal to your page.
