subject: Designing a Landing Page that will Send Business your Way [print this page] Designing a Landing Page that will Send Business your Way
Many online business owners often make the mistake of designing their own landing page only to flounder in the end. Without a doubt, due to the fact that it is a very important part of a professional website, designing a page that will throw profits your way is not an easy feat. If you are not confident that you have the various skills that you need to design a page that will convert simple readers to loyal clients, then you are better off hiring a professional.
If you have your heart set on designing this page by yourself, however, then you need to make sure that you have all the basics of page design and online marketing down to pat. After all, you need all of them to be able to design landing pages that will truly convert. Here are the main concepts that you will find useful in designing landing pages for your business.
For one, make sure that your landing page has only one purpose: to attract your visitors to learn more about your offers. Page designers need to understand the importance of this aspect, for this consistency is one of the most important characteristics that the best pages have. Avoid confusing your readers with any other sidebar links and messages. Keeping your page simple by including only the most necessary text and images will help you attract more subscribers and make you more successful on your way to turning them to loyal customers.
Use your landing page to tell people about how you can help them with their needs. After all, your visitors arrived on your page for a reason: to find products and services that they may use to solve a certain problem. By assuring your readers that you have what it takes to help them, there is a big chance that they would want to know more about your company and your offers. Focus on their needs and offer valuable solutions through which you can help them.
Finally, make sure that you maintain a professional look and atmosphere on your landing page. Internet users are always on the lookout for internet hoaxes and scams, so make sure that you design your page to reflect your good reputation. Use the appropriate visual elements to give your potential customers the impression that your company is the best in the business, and that you are the best company that they may make business with.
