subject: SEO Myths You Should Ignore [print this page] In Internet marketing, there are tons of myths...and they're almost like a plague. Unfortunately, many new marketers hear these myths and take them as gospel. With SEO, this is no different. In fact, I think there are more SEO myths than anything else when it comes to marketing online. Well, in this article, I am going to share what I believe are the biggest SEO myths going around. You can take this information to heart or with a grain of salt. That choice is yours.
At the top of my list is all this nonsense about keyword saturation on a page. Some people say 2%, others say 4%. I don't care what number gets thrown at you. Google (the top search engine) has algorithms that will detect any pattern, whatever it is, that you use. So if you use 4% for each of your pages, Google will figure it out. If you use 2%, same thing. So what I do, and this has worked very well for me, is that I don't even pay attention to the actual keyword saturation. I let the chips fall where they may, keeping in mind that I want to stay on topic and provide the reader with relevant information. If you do that, you'll perform a lot better with the SERPs than if you try to stuff your pages with keywords.
Next on my list is this one. You can do all your SEO in one shot. Yeah, and pigs can fly. SEO is not a one shot deal. Sure, maybe you can put your site together in a day and get IT optimized in a day, but there is more to SEO than just what you did with the site itself. There are a lot of factors that affect SEO that take time, such as getting backlinks. In fact, there is more work to do OFF PAGE than there is to do on page. And these things take time. Getting 1,000 backlinks right away is going to get you sandboxed faster than you can say "Bob's your Uncle." Okay, got it? SEO takes time.
Finally, and I love this one, if you do everything that you need to do to properly SEO your site, you will reach number one and NEVER have to do another thing again. Yeah, I wish. The real truth is, the guy who is number two is going to be constantly looking to knock you off your pedestal, and the guy behind him and the guy behind him. It is a never ending war. I had a site that I thought would be number 1 forever. So I stopped working it and now it's number 6. So the work starts all over again. Okay, got it? It never ends.
There you have it...the three biggest SEO myths..at least in my opinion. Are there others? Plenty. Maybe in future articles I'll touch on some of them. In the meantime, don't forget...keyword saturation should be flexible, you can't do all your SEO in one shot and nothing you do will ever be enough to keep you on top forever. The work never ends.
