subject: How to Make Hundreds of Dollars a Month Placing Ads on Websites [print this page] How to Make Hundreds of Dollars a Month Placing Ads on Websites
Well, what if you could make a nice living surfing the web and finding websites to promote? There are tons of high value content websites that don't advertise yet get lots of traffic.
Some of these are static sites, blogs, community sites such as chamber of commerce sites and others.
If you scout the keywords and find that a niche site is getting a ton of traffic but is not monetized for ads, you can do some research of complementary sites to evaluate them for possible advertising potential. There are programs available online to compare web traffic and spot competitors based on keywords. The website Alexa will also tell you the ranking of the websites and a good place to evaluate the blogs is Technorati.
Do a Google search to see how many websites are in that niche and whether you can build a case for advertising in that niche. Once you establish that the niche is popular enough for an advertising campaign. You are ready to build a list of prospects. You are now in the advertising business.
Go into Google AdWords and establish the Cost Per Click value of the top 10 keywords for that niche. You will want to know how much a visitor costs in order to determine the ad price. There are quite a few factors involved in the ad pricing; the niche, the advertising publisher, the going rate for products or services ect.
Go to a few blogs and major websites that post their advertising rates for further information. Let's see what popular blogs on the online marketing sphere are charging, for instance. If you will find that a popular blog generates over 1,000,000 monthly impressions, and a 125125 spot on the sidebar costs $1,500. Divide $1,500 by 1,000 (remember that 1,000,000 is equal to 1,000 times 1,000 page views) and you get a CPM of $1,5.
You'll want to draft a proposal for the transaction as well as a contract. You can go online and research the documents at major online advertising sites. Create the templates and keep them in a folder on your hard drive. You'll want to establish these documents first because when you make your presentation, you'll be doing it to several web publishers at once.
Remember that not all blogs and websites are alike. You might find that one prospective advertiser wants $500 a month for his high visibility site once you make a proposal. If the first website generates 50,000 monthly impressions while another generates 100,000 monthly impressions, an advertiser would be better off by buying the advertising space of the second website for $1,000.
When you speak to publisher you must be fully conversant in advertising lingo. For the sake of simplicity, you will need to get the following information from the publishers in order to determine a real price for your ad rates. You will need a statement that includes: A monthly average of user sessions
Number of unique users
Number of page views per visit.
Number of impressions per month
By establishing the uniques, user sessions page views, and impressions, you are giving the potential advertiser the information he needs to know in order to assess your reach, user retention and relevancy of the traffic to content. This information gives credence to your pricing structure. You can also charge for ad monitoring for your clients. You give them a monthly report to show them the results of their ad dollars.
Dennis Morales Francis is a small business coach and the author of "Double My Revenues In 12 Months or Less" and "Push Button Profits! A 30 Day Program For Making $120,000 A Year On Auto Pilot" Head over to the site sign up for your free course now before it's too late!=> http://DoubleMyRevenues.com
