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Tendency Analysis of China's Electronics Industry in 2010

During the previous years, because of the ever-greatest global financial crisis in the 21st century, the global electronics industry suffered a "great depression", which brought enormous challenges for the survival and development of some enterprises involved. A survey by iSuppli indicates that the global electronic contract manufacturing industry dropped to 261 billion US dollars in 2009, shrinking by 40 billion US dollars compared with that in 2008, which obviously reveals the great impact of the financial storm on electronics industry.

However, owing to the economic stimulation scheme launched by Chinese government, the domestic electronic market in China began to rebound in the first quarter of 2009, prompting the recovery of China's semiconductor market. According to the latest data released by China's Ministry of Industry and Information Technology (MIIT), since the second quarter of 2009, among the 27 electronic information products specially monitored by MIIT, more and more began to achieve positive growth. The cumulative production of color TV, microcomputer, and mobile phone has reversed the declining situation in April, May and September respectively. Up to the end of December, the output of microcomputer, monitor, color TV, and mobile phone has increased by 33.3%, 7.2%, 9.6% and 10.7% respectively.

All these evidences show that the global electronics industry is recovering gradually. The marketing research agency estimates that the market growth rate of electronics industry is likely to reach to 10% in 2010. The "Communique for Economic Operation of Electronic Information Industry in 2009" released lately by MIIT indicates that China has become the world's largest manufacturer of electronic products. The production of mobile phone, microcomputer and color TV accounts for 49.9%, 60.9% and 48.3% respectively in the world. And the trade volume of electronic information products takes up more than 15% in the world. What's more, as the 3G technology is massively applied for commercial purposes in 2010, it is anticipated that the number of new mobile phone users will increase by 100 million during the whole year. Also, the recovery of the global electronics industry will be directly driven by such policies as "home appliances going to the countryside" and "old for new service".

In the following period, practicability and low price will continue to be the main trend of electronics industry development, except for some new technologies and application markets. It is the keynote of the electronics industry in 2010 to explore emerging markets and carry forward reasonable price with top quality. The emerging markets such as LED, solar energy, wind energy, 3G, e-book, smart phone, and the "Internet of Things" will all become new "spotlights" in the electronics industry. At the same time, some application fields such as industrial electronics, automotive electronics, TI and consumer electronics, mobile phone and network communication will, to greater extent, focus on less consumption of energy and low cost.

However, although the global economy and electronic market have recovered at the present time, all the enterprises should be more cautious and careful in developing. Nowadays, all the forces, ranging from chip manufacturers, terminal equipment manufacturers, software companies to operators, have gone through reshuffle caused by collision and conflicts. New business ecosystems will be molded through this combination. As this process is agonizing and full of continual change, so who will ultimately win this game still remains unidentified.




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