subject: Why So Many People Fail In Internet Marketing? [print this page] Why So Many People Fail In Internet Marketing?
It's a very interesting subject because it's about making MONEY on the Net. Most people who are trying to promote or sell his/her Internet Marketing product to you, will tell you that making money online is easy.
But, is making money online really easy?
The answer is yes and no. If you're just started out, the answer is definitely "NO". I don't care what others have told you, but if you're new, it won't be easy for you! There is a learning curve and success in Internet Marketing is a process. It simply means that you need to spend significant time and efforts initially to achieve the success you want. More than 95% of people who started in Internet Marketing FAIL!
There are many reasons why so many people fail. But, the three most commonly cited reasons are...
1. Fail to recognize that success is a process (wrong mindset), and process will need time and efforts. Most people are led to believe that they can be rich overnight in Internet Marketing, this is absolutely not true. Anyone who tells you that is a LIAR! Most people after trying for a short period of time and don't see any result, will just quit. That's why most people don't succeed.
2. Lack of focus. In fact, the success model in Internet Marketing is very simple (but not easy!). Find a niche product many people want to buy, build a website that has quality content and updated regularly, and generate a lot and a lot of traffic. Please take note that you must follow the process in order. For example, you need to do market research first to find your niche before you build your website. And you need to have a website before you can attract web traffic. You can't do it the other way round. Most people fail because they don't follow this simple order. Many people just build a website or blog without first going through a niche finding process. As a result, they don't have a focus. People who don't have a focus will always get distracted by new offers. They will always buy one product after another hoping to find the magic pill. If you're doing that, you must stop it now! Believe me when I say this: most Internet Marketing products you buy are the same, they just use different words to tell the same stories.
3. Fail to take action. Now, I am sure most people know this simple equation: NO ACTION = NO RESULT. But, surprisingly many people in Internet Marketing have the mindset that they don't need to take massive action or work hard in order to succeed. Well, needless to say if you have such mindset, you'll definitely FAIL! Again that's why so many people fail.
So, after you know why so many people fail, perhaps you're considering if it's worth it for you to step in the Internet Marketing world? Well, I can't answer that question for you because different people see things in different perspective. For example, for some people, knowing that many people fail is actually a good news for them! And they want to find out why people fail and how they can avoid the mistakes those people made. But, for others, seeing many people fail will just discourage them to even step in. So it's all depend on the individual.
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Leon is an Infopreneur dedicated to sharing his online discoveries across the Net. You can visit his blogs at eBuzz Zone and Leon's Self-Development Blog.
