subject: Making the Most of Your Calendar Printing [print this page] Making the Most of Your Calendar Printing
In spite of the emergence of other innovative marketing solutions, you'd be surprised that calendar printing is still very relevant these days. Most probably because marketing calendars let companies and brands enjoy a whole year of visibility and continuous advertising.
Printing calendars is also so inexpensive it allows you to market your business without breaking your budget. To help you make the most of your calendar printing project, here are some few tips you might want to consider:
Use quality images - Calendars require large images. It is these images that make calendars attractive and noticeable. So it is important to consider the resolution of the images that you are going to use. The ideal resolution for printing is 300 dpi (dots per inch) or maybe higher. Be careful when getting images from the Web. Photos and images have different resolution for the Internet that may not display their optimum quality when printed. If you are taking your own photos, be sure to capture the pictures at high resolution.
Pick an attractive color scheme - Bright and vivid colors never fail to attract attention. Depending on the message you want to convey, pick the colors highlights your image and you are trying to say. If you intend to demonstrate a lively and cheerful brand identity, then you may use the primary colors. For a professional and formal image, a black and white scheme or a subdued hue would be ideal. Just keep in mind that the colors you choose reflect your corporate identity.
Choose a theme - Marketing materials are more effective if they carry a theme or concept evokes emotion. Your calendar's theme should leave a lasting impression on anyone sees it. Besides, a theme allows you to have a focus for your calendar's design. You may choose to use a concept that appeals to your target market. For example, if your company is selling products for pregnant moms, then try a design that touches on the different aspects of motherhood. Or if you are marketing school supplies, consider having a theme that supports the importance of education. The possibilities are endless, so choose your theme wisely.
Don't forget your company information - Print your company's contact details in a conspicuous place. The details should include your mailing address, phone, mobile and fax numbers. If you have a website, then include your URL and email address. You may place all these information either at the top or bottom of the page, as long as they do not intrude with the overall design and look out of place.
Calendar printing is a good marketing strategy any business can take advantage of. It is cost-effective and easy to carry out. If done properly, your custom calendars will allow you stay in front of your target audience the whole year round. If you need help in designing your calendar, there are printing companies that provide calendar templates to their clients. You just have to choose the one that you like and incorporate your own design. Then it's up to the printing company to print your calendars for you.
