subject: 5 Reasons Why You Should Use Social Media Marketing – Chicago [print this page] 5 Reasons Why You Should Use Social Media Marketing Chicago
If you're thinking of incorporating social media marketing, Chicago offers unlimited opportunities for your business. In fact, 93 percent of businesses now use social media marketing to promote their products and services. If you're not cashing in on this remarkable opportunity, you're leaving money on the table.
Using online social sites alone will not give you the overall results you desire; however, they are an integral part of the modern marketer's toolbox and something you should seriously consider utilizing if you want to extend your reach as well as target a particular locale for your product or service.
There are numerous benefits to using social sites to promote your business. Here are just five reasons why you should incorporate social media marketing into your multi-channel marketing campaign:
You can build an ever-growing list of targeted leads
The popularity of social media means that you can bring your product or service to thousands millions of prospective customers online. This means that you can capture potential leads more easily than by e-mail marketing alone. If you're targeting Chicago, for instance, marketing via social media can enable you to reach targeted leads specifically in that city.
Fan pages and social media ads make it possible for you to keep your customers updated with the latest trends, discounts, and product news. Also, keep in mind when someone on a social media site such as Facebook "likes" your business, your profile is exposed to their friends online as well, which extends your marketing reach even further.
Social media marketing is a living, viral marketing strategy
One of the biggest benefits to using social media marketing is that it is a "living" marketing strategy. If you announce a great deal, the viral effect takes on a life of its own when other people share your news. This not only gets your message out quickly, but it also gets your message out to more people who may share it with others. It's an effective marketing technique used for increasing brand awareness over an existing social network.
You can build rapport with your buying public
Another advantage of using this medium is that you can build rapport with your buying public and establish yourself as an expert in your field. Social media allows for equal exchange among business owners and their followers on social networks. Links to your website and blog will drive more targeted traffic right to your virtual doorstep.
Social media marketing can give your small business a big voice
The popularity of social marketing means that even the smallest business can get big recognition online. For instance, if you're new to online marketing, advertising in Chicago can seem like a daunting task when it comes to getting recognition among your competitors. However, when you join a social network as a business, the playing field is leveled so that everyone has an equal chance at attracting attention.
Using social media to market your products will increase your sales
Of course, increased visibility and the ability to interact with your buying public translate into more sales for your business. Since so many entrepreneurs use social media to promote their businesses these days, those who fail to follow this lead will, most assuredly, be left behind.
Social media marketing, when used effectively, will give your business the exposure it needs to grow. By using the right strategies, you can not only get the exposure you need, but you can potentially dominate your niche market.
