subject: Things to consider for More Effective Email Marketing Campaigns [print this page] Things to consider for More Effective Email Marketing Campaigns
From the various ways you can market a product online you will find that many will work for you while some may prove to be worthless. However, Email marketing is a technique that has proven worthy. It has always been successfully used by online marketers to get favorable results. This article will delve into some email tips that have proven to be effective.
First and foremost, when you're doing a mailing that's not a newsletter, you need to keep the message focused. Your email should be based on one topic before you give the prospect time to stray and get distracted. The more information you put into your message, the higher the chance your readers will just delete it. Throughout your email you need to get the reader to want to take action. The benefits should be said in the subject and first paragraph of the email. This would give your reader's enough information and invoke the curiosity to make them read the rest of the email. Of course there will be times when sending some information with your newsletter would be desired. This is when you can have various relevant pieces in one place because your aim here isn't to focus on one message but deliver the whole newsletter. The purpose of the email will totally decide how your email should be targeted. It is then important that you decide on whether you wish to make the prospect take action or to just deliver information.
You can also use the technique of offering your subscribers a bribe. Everyone likes to receive gifts or something for nothing. By delivering free bribes or gifts to your subscribers, you can boost your subscription rate and grow your list. This tactic can be used in two ways.
It can be used as a way to bring you fresh subscribers, but it can also be used to get your current subscribers to work on your behalf to bring you more traffic. This is how you grow your list and also make the most out of it. By giving your readers an incentive to take action, you get a better response. This is also a form of viral marketing, as free offers are passed along, bringing you increasing amounts of free traffic.
Stay on a schedule when sending emails. Not only would your subscribers not be prepared when emailed by surprised but it is also a very unprofessional habit. By having specific times and dates to send email it increase your success rate with your subscribers. So if you decide your emailing schedule should be every Thursday evening at 6pm, stick to this schedule. Very soon you would notice the expectations of your subscribers when waiting for your emails.
You can always find a way to improve your conversions through testing with email marketing.
