subject: Avoid The Marketing Slip-up Of Inconsistency In Your Web Business [print this page] Avoid The Marketing Slip-up Of Inconsistency In Your Web Business
Performing business on the internet is filled with many possibilities for mistakes, and inconsistency with your overall approach has to be a significant one. Possibly people have no thought of how vital it is, or they merely have no clue that this exists. One particular thing is certain, if you aren't consistent with the way you conduct your marketing, then your business will be affected for it. The reason for this effect is a characteristic of human nature and how we view and feel about what we observe. Humans have a strange way of reacting to the unknown and things that occur that are out of place in some manner. There is an unpleasant, ill at ease, feeling associated with it, and that is an all round negative response. One common feature of online marketing where this influence is highly common concerns squeeze pages and a different site. We have all seen and used squeeze pages when somebody is building an email list for marketing. After a prospect opts in, then generally they will be shown a site that consists of a sales letter. The business person behind it has the option to reveal a site or wait until later. Nevertheless, there is particular risk in this situation that embodies this concept of being consistent in your marketing that we will describe. The characteristics here concern the format, design components and colors of the squeeze page and the site that appears after that in the browser. If the comparison is enough, then that is definitely inconsistency and will produce an uneasy affect on the person. The obvious solution to this is merely make the squeeze page much more similar to the following site that is seen. Let's take a look at something that a lot of affiliate marketers put up with. We are speaking about the usage of review sites and offering links to different merchant sales letters. Needless to say you cannot accommodate all the diverse vendor sales page designs. You can select your site colors so they are appropriate with your vendor sites, though. The main point is to never cause a huge contrast because your site is significantly different from anything else. You will need to make an effort to determine how well colors, structure and overall designs can be relatively inconspicuous which means they refrain from clashes. So the best approach is to at a minimum try to decrease the contrast as much as practical. This very same principle applies to all you do in your small business especially in your written communications and marketing messages. We do understand that most businesses are consistent in the way they talk, or write, to their target audiences. Nevertheless you can cause problems in what you promote to any audience if it represents an unusual or significant departure from what they're used to getting from you. This does not appear to be as much of a problem as design clashes, in our relatively wide experience. But it does occur, and the significant point is that you are now conscious of it and can very easily avoid this conversion process killer.
