subject: How Do You Create Professional Brochures? [print this page] How Do You Create Professional Brochures?
There are three steps that your brochure printing undergoes every time they get out there in the market. First, your print brochures have to have that "read me now" stage where your target reader picks your brochure up from a rack or open your direct mail. Next, when your reader quickly scans whether he or she made the mistake of picking it up. And lastly, when your target reader decides to actually read your print brochure, which can be sometime later after your target reader picked it up.
Then after all that, you still have the stage where you have to convince your target clients that is worth replying and acting on the call you have provided them. This is when you get your target clients to do something you want.
So how do you get your brochure printing right?
One, understand your purpose. What is your goal? What do you want to accomplish by printing brochures? You would know more than any other person would even care about. You can tell even with your eyes closed all the products and services you have in your listing; you can even list your product and service guarantees to your clients. And you, of all people, would know what a wonderful service unit you have, for the lowest price possible.
Unfortunately, none of those things matter to your target clients. You know why? Because your target clients do not know what to do with all your information. What you need to do is to get to know your purpose, understand it well; so you can provide your target clients with effective print brochures that they are looking for.
Two, know your target clients. Who are you targeting? Who would most likely read your print brochure? When you decide who would be most attracted to what you have to convey, then get more specific and decide who would best personify an individual.
Three, for educational purposes. What's great about any brochure printing is that you are able to use it to impart learning to your target audience. You have to determine what you want your customers to be educated with. Make every moment worth their time and get your target clients to support you and your goal along the process.
Four, make your print brochure accomplish your goal of providing your target clients with the opportunity to fell, hence, take action on your message. This is based on the premise that we, humans, act because of what we feel. The more you make your target clients to care about your products and services, the easier it would be to convince them of your value.
Five, tell them exactly what they need to do after reading your message. You can provide a step-by-step process of their actions. In addition, make your instructions explicit as to how your target clients should proceed with your marketing message.
Six, create your design. One thing you have to keep in mind when designing your print brochure is to put a purpose behind your graphics. Your images would just be that, images, if you did not provide intent behind it.
Finally, provide for a quick-read text that is easy to understand. Always remember that the goal of your marketing tool is have your target clients understand easily the message you want to convey to them. With careful selection of your text, you will be able to make comprehending your message much easier; which will eventually lead to your target readers to act fast on your offer.
