subject: If You're Struggling to Make Sales on Your Website, Find Out Why By Studying Your Site Statistics [print this page] If You're Struggling to Make Sales on Your Website, Find Out Why By Studying Your Site Statistics
There are so many people that really do not realise how important website analysis and website statistics are and their relevance to the success of your website. If your website is being developed by a really good web developer then they will most certainly include some form of site analytics. This is because these tools will help you to get a better picture of exactly how your website is performing.Why is this necessary?In essence you really have to know what is going on your website - and one of the things that is of importance is knowing the people that visit your website. If you desire a successful website you will must know the number of website visitors. However, there is much more that you need to know about the people that are visiting your website than just the amount of them that come there. Using an analytical tool will help you to determine vital information such as:-It will not only tell you about the number of people that visit your website, but it will also tell the number of new people that visit your site. So you will be informed of the new and recurring visitors to your site. -It tells you about the number of clicks that visitors make on your site. -It tells you about the number of people that actually make a purchase on you site and about the number of visitors that merely view your services. -Of course all of the above mentioned information that is gained from the use of site analytical tools will help you to improve your chances of improving your profitability.How can you use this information to your advantage?Knowing your website visitor numbers is a very good thing and can be used to help improve your site and ultimately sales. However there are so much more that you should know about the people that come and check out your site. For example if you notice that most of your site hits are unique, then you can use this information to try and figure out why you are not getting repeat visitors. Another bit of information that site analytical tools can tell you are how long people stay on your site. Again if people are leaving your site after a short period of time; this can alert you to perhaps make some changes to your site. So getting site analytics installed on your website and understanding your website statistics is a must for a successful site.
