subject: How important are brand names in the apparel industry? [print this page] How important are brand names in the apparel industry?
People are particular about their names to the point that some take offense when someone either misspells their name or says it in the wrong way. After all, names are a significant part of one's identity. But if names are so important to people, then does the same thing apply to products? Of course.
Brand names are bigger than the design
A fashion line's name is its brand. The reality is that most people buy clothes or accessories not because they like the design per se, but because they like the brand, and the things associated to that brand. How many women have bought Louis Vuitton bags just because of the logos? How many went crazy over monogram prints? Why do you think people automatically think high quality' and high class' when they hear the words Bottega Venetta'? The answer is simple: Brand names are bigger than the designs. A fashion brand name has the power to add elegance and yes, higher price tags to even the simplest fashion items. Remember the iconic Prada logo? Fashionistas all over the world pay hundreds of dollars for a bag with that small inverted triangle.
Make sure your name stands out
When coming up with a brand name for your fashion line, you have to remember to keep things simple. Don't get caught up in coming up with a brand name that has a profound meaning that you end up with something that's hard to recall.
It's possible to come up with a simple brand name and yet create an impact. If you're going to opt to use a phrase instead of a word, make sure the meaning also sticks. If you can, try to tie the phrase to something that identifies you as a brand. Be creative. Even though people might not necessarily buy from you, creative brand names have high levels of recall. You never know. The next time they have a need for a product or service that you're offering, they might just turn to you because they remembered you from before. You can also consider borrowing words and phrases from other languages for an added appeal.
A name is only a name without the right look
Don't forget to also think of how you will present your brand name as this also affects people's perceptions. Your logo, color scheme, etc. add to the overall image and recall potential of your brand.
Get inspiration for your brand name
StyleFlair.Com is a fashion portal that offers free information on anything and everything fashion-related. Read our articles to get ideas on fashion branding and other such essentials for starting your own fashion line. We have insightful articles about the fashion and apparel industry. Get more ideas on how to promote your products and services, how to identify the needs and wants of the consumers, and how to develop your brand in order to address these needs and wants.
