subject: How to Find a Business for Sale (part 2) [print this page] How to Find a Business for Sale (part 2) How to Find a Business for Sale (part 2)
This article is a follow-up to part 1, if you missed it and would like to review it please visit my blog in the Sig box at the bottom of this page. Continuing where I left off, the third thing to look for when looking at a business for sale is:
3. Product, if a company sells a product nobody wants to buy then how will you sell it? I know this sounds simple and shouldn't even be mentioned because it is so basic, but it amazes me how many companies ask you to sell something that would be nearly impossible to move. The best kind of company to get involved with is one that either has a corner on a market, or is more advanced than the competition. Again, I know this sounds like it should be the first thing you think of, but it is easy to get caught up in the sales hype of a well crafted landing page.
4. Compensation plan, how does the company reimburse it's affiliates or representatives? there are many types of compensation plans, as well as many other people that are more qualified to talk about them, so I won't go in-depth on this.
5. Team, what kind of teamwork is present in the company? A good business for sale will stress to it's reps just how important teamwork is, to put it simply, a network marketing company will either live or die by how well it fosters a support system within it's team. This means that there should be an efficient way for them to train you, preferably a website that has training calls and videos for you to go through rather than sitting on the phone for hours listening to training.
6. Public Opinion, how well is the company doing at maintaining it's public relations? What is the first thing people do when they hear about something new that they are curious about? Most people these days google it, that is why, if you're trying to sell something to someone and they google it to find reviews, if all they see is negative then it will be very hard to sell regardless of whether or not the product is incredible. With information so easy to come by on the internet these days a company has to spend a lot of time and effort in order to maintain their image or else they might as well pack up their stuff and close their doors. There are two ways I check this, one is to google it, the second, is to check the company out at bbb.com. The Better Business Bureau is a great place to find information on a business for sale.
7. How does the company operate? Many Network marketing companies today focus mainly on internet sales, they utilize social networking heavily for their sales, while others focus more on person to person sales. It is very important that you decide which one you are more comfortable with and make sure that is what the company you are looking at utilizes. If you are computer illiterate and don't get along with technology at all then person to person might be best for you. I would strongly recommend that anyone that wants to get into network marketing goes with a company that is fully web integrated, believe it or not, there are a lot of companies that still prohibit or make it very difficult to market on-line. This is very important, if you get into a company and get trained in it only to realize that they only allow you to market in certain ways, it can be very hard to be successful.
These are just some pointers to help separate the bad from the good, but at the end of the day it all boils down to you. Are you the kind of person who can take charge, schedule, plan, execute that plan, call leads, and most importantly, close a sale? This is the most important part of the whole process, because at the end of the day, your success relies about 75 percent on you and 25 percent on the company you represent.
