subject: 4 Dummy proof ways to get free small business marketing services exposure [print this page] 4 Dummy proof ways to get free small business marketing services exposure
Are there really ways that you can get valuable marketing exposure without needing to spend any money?
you bet the farm there are. The trick to revealing these strategies is to think about creative ways in which you can get your goods and services in front of, or in the hands of, your prospects. And that last part is critical. It is just valuable selling if it is focused at the people you have identified are most inclined to purchase your goods and services.
1 ) Share your knowledge
If you have specialised data or experience related to your business, think of methods to share that information. Consider writing a regular column for a site or publication that targets the same customers you target. Become a valued contributor to a magazine or radio or television programme.
2 ) Create info Products
Package and distribute your knowledge in the shape of an Ezine, Newsletter or Special Report. Build your contact list and distribute this valuable information on a constant basis. Use this as a chance to push your services and products and be sure to Include offers or bonuses to recipients who act by a certain date.
3 ) Offer seminars and Do presentations
Do you provide a professional or personal service? Consider booking yourself for speaking engagements where you can provide valuable info in your neighborhood of expertise to groups of folks. Ensure the groups are representative of the kinds of customers or clients you suspect are most certain to benefit from your services. This method serves several marketing purposes.
First, it gets you out in front of your prospects. In marketing this is named generating awareness and it is step one toward making a sale.
2nd, it allows folk the chance to begin to know you and / or your services. And with a service business, where clients are buying you ( that actually is what they are buying when they buy your services ) it is critical that they know the services you provide and that they start to know you. Folks like working with folks they like. Given the decision between hiring two people with the same talents and services, the general public will choose the person they like or feel the best chemistry with.
make efforts to give attendees a special offer on your products at the end of your show. Give the provide a cut off point to make pressure for them to take advantage of the offer on the spot.
4 ) Give Something Away
find some way to give away samples of your products or services. Is there an association or group meeting or any other event that's trying to find donations to be given away as door prizes?
Why not give a package of your services or products? You'll gain exposure ( a free advert by the group leader ) among the entire group when your package is either auctioned off, or voiced and given away in front of everybody. You are also giving the person who wins the package the chance to sample your services at no risk.
You might further leverage this marketing by offering the winner an inducement to refer others to you. The winner might also be a great person to provide feedback to you, or a testimonial about how they felt about your product or service, you can use in the future selling.
Yes, there could be a hard cost associated with the product you are giving away, or a time cost linked with the time you are giving, however when you weigh that cost against the quantity of individuals that are being exposed to your goods, sometimes it is well worth it. And it certainly is inexpensive ( and generally more effective ) in comparison to buying an advertisement.
My recommendation is to incorporate this kind of activity into your operational budget and simply regard it as a cost of conducting business.
There are all sorts of ways to generate exposure of your goods and services without coughing up for advertising space. Yes, infrequently this does involve giving away service or product, but I don't consider a hard promoting cost. I have found that the benefits always outweigh the cost of my time or my products.
