subject: How Online Reviews Benefit Your Local Business [print this page] How Online Reviews Benefit Your Local Business
One of the many advantages of having an online business is getting positive business reviews. Business reviews promote social sharing, let your customers k now that you are trustworthy, and build valuable back links for your site. There are thousands of review sites on the web, so finding one that is right for your business is imperative to receiving a good business review. A good review site should give you some level of control over your own business' profile and information.
Positive Reviews from Clients
One the most important aspects of online local business reviews, is the positive testimonials from the words of clients. A commonly known phrase in the realm of online marketing is "the best form of marketing is word of mouth," and this couldn't be more true with web reviews.When a customer looks for your business on the Internet and the first thing they see are good star ratings and positive comments from customers, they are more likely to visit your site and deal with your business.
Social Sharing
Local business reviews are also a great way for customers to share your business name. For example, when a customer leaves a positive review on a site, they can copy the link to a twitter or Facebook post and voil - all of their friends have now been introduced to your company. With social sharing, online local business reviews can reach out to customers beyond their area and other potential customers that they were previously unable to market to.
External Backlinks
Anytime a business review website posts a review to your business, a hyperlink is created to your site that becomes a very powerful search tool. If that business review page starts to rank well in the Google search listings, and a link to your website is on it, you have increased your business' search rankings by proxy. Customers can now find links to your site through 3rd party websites, which only increases your potential customer acquisition.
Local business reviews offer a host of opportunities for your company. By submitting to review websites, or creating spots where your business can be reviewed, you will increase your customer base and loyalty.
