subject: Experiential and Integrated Marketing for Higher Education [print this page] Experiential and Integrated Marketing for Higher Education
I thought I would share my thoughts tonight on "integrated marketing" and how its still very much alive.
Integrated marketing is defined (source wikipedia) as a "holistic approach to marketing communications, in other words using many channels to get your message out.
These days colleges or businesses need to use pay-per-click, SEO, blogs, RSS feeds, micro blogs, etc. These tools can be used to get an inside on what the consumer is thinking, what makes them tick? Also, think of it as a soup can on a store shelf, that can is strategically placed at end aisles in front of registers, etc,, or the most visible place....
Is your product more visible than your competition using "integrated marketing"?
Its interesting how the 2.0 world these days are bringing human beings (who desire community) and the digital age together....
Whether its a college or business, I think that every employee is a marketer, from top to the bottom.
I think many times(especially colleges) discount the power of word of mouth. A student who has a great experience tells someone about it and unfortunately a person with a negative experience also tells them about it as well.
Experiential marketing is defined as attraction by logic as well as emotion. If you are a college or a business, are you attracting by emotion?
How can you attract better by emotion?
-appeal to a number of senses (and logic)
-connect with a student (or business consumer) on many levels
-make a very quick, candid impression
-consider advertising on a airport carriage round (more on that later!)
